Putting real value on design

Most studios make the mistake of costing on a historical basis. Their rate is based on what they think their previous employer charged. Or it’s based on what they previously charged. Most studios are also afraid to raise their prices.

The Job pricing E-course shows you how to develop an accurate job costing system based on the true cost of running your studio. It then shows you how to increase productivity and sell design value to get increased profits.

Who should attend this E-course

The workshop is suitable for studio owners, managers and account executives in graphic or digital design studios.
The workshop can be taken in your studio at any time and pace that suits you. You can choose how many people attend the workshop.

Greg Branson explains the content and why you should register for this E-course.

All the facts

Where: In your studio
When: At a time to suit you
What: 120 minutes / 7 video segments
Presenter: Greg Branson
Who can attend: You or your whole team
Mentoring: One session after completing your Pricing policy
How much: $150 + gst
More info: Email Greg or phone 0412 762 045


By the end of the program you will:

  • Have an in-depth understanding of the real cost of running a studio
  • Translate your business costs into estimates that guarantee a profit
  • Understand your competitors
  • Develop a job pricing system
  • Improve productivity
  • Improve your bottom line
  • Immediately apply your learning to job costing for existing and new clients.

The E-course content

  • Overview
  • About this E-course – how to use it
  • Our industry – the facts and figures and what they mean for you in pricing your wor
  • Costing vs pricing – the differences
  • Job costing – understanding your expenses and hourly rates
  • How to check and measure productivity in a studio
  • Develop a pricing system – how to set up premium pricing
  • Review and actions.

Duration: Approx. 90 minutes


Send Greg your completed Pricing Policy and he will contact you to set up a Skype mentoring session.

What they said about the the E-course.

I just wanted to say thank you so much for this! I completed the video side of the course today – and I must say I was skeptical to begin with given that discussion around design pricing seems to be more rare than a snow leopard!

This was so insightful and actually practical advice – Amazing Talk!

We’ve been running Cord & Berg for just under 2 years and its been such a big journey already. We regularly look at our structure, pricing & niche sell point and this has been so incredibly helpful in getting down to the nuts and bolts of how to price correctly.

SAMANTHA CORDINGLEY – Managing Director, Cord & Berg

The investment

The E-course cost is $150 + gst for lifetime access.


EnrolĀ here and you will be sent a password for login.