Selling more design for print and digital campaigns.
Today designers can choose from a complex array of mediums to communicate a client’s message. The challenge is to identify which medium is appropriate for the client, the message and the consumer.
Added to that many clients defer to digital mediums because they think it’s quick and cheap. They also think that it’s always effective. Research shows that the reality is different – the fact is digital needs print to be effective.
The DBC has developed a program that demonstrates how print and digital can be successfully integrated. The program includes sessions that show how to write a strategy to find new business that integrates print and digital.
This workshop is different to anything else on the market. It uses research that specifically looks at different markets and their acceptance of print and digital communications.
The program has three steps:
- Register your interest. Designers register their interest by completing an online form and watching an E-tutorial that introduces the workshop, the principles behind the program and an outline of which designers would be most suited to participate.
The program is not suitable for all design agencies – all applicants will be contacted by Greg Branson to discuss how it will fit for their business.
- Pre-workshop reading/watching. To ensure designers get the most value from the workshop, material to be read/watched is supplied pre-workshop. This includes E-tutorials and a research report describing successful print/digital mixes.
- The workshop. The workshop is a mix of online E-tutorials; a workbook and one-on-one sessions with Greg Branson via video conferencing. It’s begun by completing a section (takes about one hour) of the workbook. That’s followed by a one-on-one session with Greg, that allows him to get a deeper understanding of your studio. This ensures you get the most from the program.
At milestones throughout the program, you book-in for additional mentoring sessions with Greg so he can review progress and ensure the next stages of the program are specific to your studio.
The workshop is completed online in your own time at your own pace.
Who should attend this E-course
Selling design for print is a 12 week program for studio owners, design managers and account service people in studios that have a strong existing client base. The workshop can be taken in your studio at any time and pace that suits you. You can choose how many people attend the workshop.
The program will be run by Greg Branson. Greg was an early adopter of digital technology starting with CD Rom development and touch screen kiosks in 1996. With his partner Carol Mackay he began introducing digital annual reports alongside printed publications in the 1990s. Through his research and work with hundreds of design studios Greg has developed a deep understanding of the dual role that design plays in print and digital.
Greg Branson explains the content and why you should register for this E-course.