Putting real value on design

The design value proposition is your pitch for new business – it’s tailored to your skills and experience and your clients’ needs.

The Design value proposition E-course will show participants how to examine their studio business model by looking at their client segments, their competitors, their clients’ pains and gains and their design value proposition.
The course contains seven sections and seven video lectures with supporting downloadable PDF sheets that can be used to help you develop a strategic approach in your design studio.
This E-course is delivered online and is facilitated by Greg Branson.
Greg has had 30 years experience in running a design studio, building it up from two people to 13. He has developed design strategies that result in a substantial increase in studio business. He will guide the workshops and share his knowledge of best practice strategic design.

Who should attend this E-course

The workshop is suitable for studio owners, managers and account executives in graphic or digital design studios.
The workshop can be taken in your studio at any time and pace that suits you. You can choose how many people attend the workshop.

Greg Branson explains the content and why you should register for this E-course.

All the facts

Where: In your studio
When: At a time to suit you
What: 120 minutes / 7 video segments
Presenter: Greg Branson
Who can attend: You or your whole team
Mentoring: One session once your DVP is completed
How much: $150 + gst
More info: Email Greg or phone 0412 762 045



By the end of the program you will:

  • Understand what a design value proposition is.
  • Be able to identify what value you deliver to your clients.
  • Know which of your client’s problems you are helping to solve.
  • Know which client needs you are satisfying.
  • Learn how to use a design value proposition to sell your design services.

The E-course content

This E-course has seven lectures and seven videos. Each Lecture has Further reading lists, Links to web based material, Downloads to help you put it into practice and a Q&A email link to Greg Branson to ask questions.

  • Introduction – explains a design value proposition and why to develop one for your clients.
  • Why you should segment your clients – looks at the idea of segmentation and how it help.
  • How to segment clients – gives a tool and example of how to segment design clients.
  • The empathy map – introduces the map and the Jobs to be done concept. Has tools and examples of both.
  • The Design value proposition canvas – introduces the canvas and shows how to use it with the empathy map to define what it is that your services can provide for your client. With examples from a design studio.
  • Writing your Design value proposition – builds on the work done in the Design value proposition canvas to help write a design value proposition that can be used to pitch new work with clients. With examples from a design studio.
  • Review – shows all of the activities needed to get the most from this E-course.

Duration: Approx. 90 minutes

Mentoring support.

Once you have completed your design value proposition send it to Greg via email.

He will then contact you to set up a skype mentoring session to discuss your design value proposition

The investment

The E-course cost is $150 + gst for lifetime access.


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