The design value proposition is your pitch for new business – it’s tailored to your skills and experience and your clients’ needs.
Honing your DVP is important because it’s one way for studios to differentiate themselves from another.
Studios once differentiated themselves on service but that’s no longer possible because we all sell similar services. Added to that we have similar training, use the same software on the same computers. Even our websites look similar. No wonder clients share their love between studios.
This ecourse helps you identify what your studio does different to others. It helps find your ‘uniqueness’.
Greg – using videos, practical activities, downloads and further readings – shows you how to find and document your ‘design value proposition’. The exercise starts by examining client segments and competitors. He explains how using an empathy map and a design value proposition canvas helps to identify your client needs and wants. The final activity is to take all that information to write a design value proposition.
A fictional studio is used along the way to demonstrate how the process works. Get stuck, and Greg’s at the end of the email.
Who should attend
The workshop is suitable for all creative studio owners and design managers seeking clarity to their offer.
The workshop can be taken in your studio at any time and pace that suits you. You can choose how many people attend the workshop.
Greg Branson talks more about the course: