The Design Business Council has produced The business of design the definitive
Australian publication on design studio management.

This publication is part of a series of design management publications being
prepared by the Design Business Council.

This will include regular industry survey publications and E-books.



The business of design details the what, why and how of running an Australian design business.

Written entirely from a local perspective, this is the only Australian book to span all the business skills needed to start, manage and grow a design studio.

With chapters on Valuing design, Marketing a design studio, Financial management and Developing a business strategy, this book covers it all.

At $90 plus GST this 192 page book is an essential reference for your business.

What designers say:

I find that designers love to talk about how amazing their latest projects are, but never about how accurately they estimate their billable time. Conversely, accountants are happy to talk about profitability summaries, but don’t seem to understand the “love” that goes into our work – because how do you charge for that? And that’s what’s great about “The Business of Design”, a book that tackles just that. It gives clear, practical advice for running a creative agency with real, Australian figures and benchmarks that are specific to the graphic design industry.

Especially helpful is the state and territory based presentation of salary range for each job role, along with average hourly studio rates, and an indication of the hours you’d expect to work every week.

The book also includes industry specific finance information, calculations for charge rates, and illustrative business plans and case studies are employed throughout to explain concepts in a fashion that is easy to understand.

This is the perfect “go to” manual for any design studio bookshelf.
Sarah Cook, Headjam NSW

Greg Branson, the author of The business of design, explains the contents of the book.


Design Work Experience kit

The Design work experience kit has two components.


A book you can give to work experience students to help them through the week – just like a member of staff standing next to them all week, only better!
This book is supplied as an InDesign file so you can customise it for your studio or as a PDF for students and teachers.


  • templates to describe your studio
  • templates to introduce your team.
  • an outline of the legal stuff
  • a list of expectations for the students
  • an outline of a student’s responsibilities
  • hints for the student to get them through the week.


A 20 page workbook to help students complete work experience in a design studio or as a PDF for students and teachers.


  • how work experience works
  • how to organise your studio contacts
  • suggested interview questions
  • worksheets
  • timesheets/diary
  • help write a design brief
  • achievements checklist to record outcomes.

Total cost for two books $55 inc gst.