Building a design studio business model

This workshop is for startups, sole operators or established studios who want to step back and examine their business model. It shows how to develop a LEAN design studio that focuses on delivering value for clients.

This workshop is customised to help you examine your clients and critically define their value to you (both financial and design); understand the relationship you have with them and what it is that you offer as design value.

You will also examine how you communicate; how you will market to them as well as the resources and partners you will need to do all this. You are then shown how to calculate what all this will cost and the type of revenue streams you can get.

Building a business model is a four hour, inhouse, face-to-face workshop that shows studio owners and managers how to critically evaluate the business they have and plan out the business they want. The workshop uses the Design Business Model Canvas tool to do all this.

The Design Business Model Canvas is a tool that Greg Branson developed after using a business model canvas to examine his studio business model. From this Greg developed the Design Business Model Canvas which he has used with 75 designers in workshops and mentoring.

This workshop is part of an eight week program that includes:

  • background material supplied pre-workshop for you to read/watch
  • presentations / activities to help you analyse your existing business model
  • take-away practical steps to help develop a new business model for your studio, and
  • ongoing mentoring to help put your new model into action.

Who should attend

The workshop is suitable for studio owners, managers and account executives in graphic, product, interior and architectural design studios.
The workshop is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.

Greg Branson explains the content and why you should register for this workshop.

All the facts

Where: In your studio
When: At a time to suit you
Who can attend: You or your whole team
How much: $1,700 + gst
More info: Email Greg or phone 0412 762 045


By the end of the program you will:

  • have critically examined your business model
  • use the Design Business Model Canvas to continually improve your business
  • use the buy-sell hierarchy tool to better understand your clients
  • use the Design value proposition to define the value you offer your clients
  • create new demand for your services
  • immediately apply your learning to your existing clients and new business prospects.

The workshop will give you the chance to work in a highly interactive, dynamic, small group, team-based environment.

The workshop content

  • Overview
  • What is the design business model canvas?
  • Client segmentation
  • Exercise – segment your clients
  • Client relationships
  • Exercise – the buy-sell hierarchy
  • Design value proposition
  • Exercise – your value-add services


  • Key activities, resources and partners
  • Exercise – activities, resources and partners
  • Cost structures and Revenue models
  • Exercise – Cost structures and Revenue models
  • Testing your design business model


Post workshop

Refine your business model.
Develop your pitch presentation.
Get out of the building and put it into action.
Analyse results.

Coaching Sessions

In the month following the workshop, attendees will engage with Greg Branson via weekly emails and a one hour individual coaching session (either face-to-face or on the phone/skype).
The focus of this coaching session is:

  • to reinforce learning from the workshops
  • clarify any questions about the tools and methods
  • to review your use of the tools to ensure that your strategy is implemented.

What they said about the DBC workshops.

I found the Strengths and Weaknesses sheet especially helpful to highlight problem areas as an Account Manager. Now that I’ve identified the problems, I can start working on them!
Julie Schroder – Sage Creative

Greg’s workshop offered insights into my business that led to greater strategic focus and a better understanding of client needs.
Andy Homan – Process Creative

This thinking is innovative and creative. We especially value Greg’s understanding of the design industry in Australia. His commitment to helping our studio (and the design industry overall) improve and be more profitable is very genuine and obvious. We were especially impressed with his skill in bringing competing studios together, keeping confidential info just that while still giving sound tailored advice to each studio and also engendering a feeling of camaraderie.
Maryann Howley – Tangelo

Greg has a terrific understanding of running a design business and has developed a process which allows an agency to target and evolve it’s business to better meet client needs.
Mark McNamara – Echo design

The investment

The program cost is $1,700 + gst to be conducted in your studio with as many staff as you want to have involved.

Cancellation policy

Once travel bookings have been made there will be no refund.


Register to have the workshop run in your office. Once a registration is made you will be contacted to arrange a mutually agreeable date. Register here.


Designing demand

Designing demand

Designing demand is a four hour, inhouse, face-to-face workshop that shows studio owners, and staff how to identify and develop a strategy for growth in existing markets and new markets. Read more…