You’ve been developing brands since your first days out of uni.
You analyse brands, pitch brands, design brands.
You live brands.
You know that a good brand adds value for a client.
What you want is for the brand essence to flow throughout the companies you work with.
You know your critical success factor is to show a client how the brand should touch every part of the company. That’s the task; getting a client to understand that design can improve areas such as HR and purchasing not just their marketing and sales.
And prove they are getting a return on design investment (RODI).
You meet this challenge by understanding how your client creates value by looking at the their value chain.
The value chain
Manufacturing businesses create value by acquiring raw materials and using them to produce useful products.
Retailers bring together a range of products and present them in a way that’s helpful to customers, usually supported by services such as fitting rooms or personal shopper advice.
Insurance companies offer policies to customers that are underwritten by larger re-insurancers. Here, they’re packaging these larger policies in a customer-friendly way, and then distribute them to a mass audience.
The value that’s created and captured by a company is the profit margin:
Value Created and Captured – Cost of creating that value = Margin
The more value an organisation creates, the more profitable it is likely to be. And when you provide more value to your clients’ customers, you build competitive advantage.
The design value chain is a four hour, inhouse, face-to-face workshop that shows how to evaluate a clients’ value chain and then define the touchpoints where design can be added to increase value. The workshop shows you a RODI approach that you can use with your clients.
This workshop is part of an eight week program that includes:
- background material supplied pre-workshop for you to read/watch
- presentations / activities to help you analyse your clients value chain
- take-away practical tools to help develop a design value chain pitch, and
- ongoing mentoring to apply the design value chain to your clients’ businesses.
Who should attend
The workshop is suitable for studio owners, managers and account executives in graphic, product, interior and architectural design studios.
The workshop is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.
Greg Branson explains the content and why you should register for this workshop.