DESIGNING DEMAND - MARKETING YOUR STUDIO

Designing demand workshop

Marketing your studio is tough if you can’t explain how you’re different to your competitors.

The Designing demand four hour, inhouse, face-to-face workshop is prepared specifically for Australian studios to help them define their difference and develop a strategy for growth in existing markets. You also prepare a strategy to develop new markets. It’s based on mentoring and workshops I have done with hundreds of Australian studios.

To make sure you get the best from the workshop, you will receive background material for you to watch/read and you’ll supply information about your business before attending. Greg Branson will have a discussion with you before the workshop to get a better understanding of your business.

This workshop is part of an eight week program that includes:

  • background material supplied pre-workshop for you to read/watch to prepare for the session
  • presentations / activities to help you analyse existing clients and assistance to develop a strategy for new business specifically for your studio
  • take-away practical steps to help implement your plan, and
  • ongoing mentoring to help put your strategy into action.

Who should attend

The workshop is suitable for studio owners, managers and account executives in graphic, product, interior and architectural design studios.
The workshop is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.

Greg Branson explains the content and why you should register for this workshop.

All the facts

Where: In your studio
When: At a time to suit you
Who can attend: You or your whole team
How much: $1,700 + gst

WORKSHOP DESCRIPTION

By the end of the program you will:

  • have identified your potential markets
  • have an understanding of your marketing strengths and weaknesses
  • identify your competitive advantage
  • identify your clients’ needs and expectations
  • develop a strategy to get more new business
  • create new demand for your services
  • immediately apply your learning to your existing clients and new business prospects.

The workshop will give you and your team the chance to work with Greg Branson and take advantage of his 30 years of experience in managing Australian design studios.

The workshop content

  • Overview
  • What is strategy? How does it work for a design studio? Different types of strategy.
  • Your competitors. Your competitive advantage.
  • Client segmentation by value
  • Exercise – segment your clients by value
  • Client management strengths and weaknesses. Gap analysis
  • Your studio strengths and weaknesses
  • Exercise – your client and marketing strengths and weaknesses
  • Design buy-sell hierarchy. How to analyse  your clients’ use of design.
  • Exercise – rating your clients in the design buy-sell hierarchy

Break

  • Strategy for growth with existing markets
  • Exercise – strategy plan for growth in your existing markets
  • Strategy plan for growth in new markets
  • Exercise – strategy for growth in new markets
  • An action plan to design demand for your services

Review

Post workshop

Complete your strategy to get new clients.
Get out of the building and put it into action.
Analyse results.

Coaching Sessions

In the month following the workshop, attendees will engage with Greg Branson via weekly emails and a one hour individual coaching session (either face-to-face or on the phone/skype).
The focus of this coaching session is:

  • to reinforce learning from the workshops
  • clarify any questions about the tools and methods
  • to review your use of the tools to ensure that your strategy is implemented.

What they said about the DBC workshops.

I found the Strengths and Weaknesses sheet especially helpful to highlight problem areas as an Account Manager. Now that I’ve identified the problems, I can start working on them!
Julie Schroder – Sage Creative

Greg’s workshop offered insights into my business that led to greater strategic focus and a better understanding of client needs.
Andy Homan – Process Creative

This thinking is innovative and creative. We especially value Greg’s understanding of the design industry in Australia. His commitment to helping our studio (and the design industry overall) improve and be more profitable is very genuine and obvious. We were especially impressed with his skill in bringing competing studios together, keeping confidential info just that while still giving sound tailored advice to each studio and also engendering a feeling of camaraderie.
Maryann Howley – Tangelo

Greg has a terrific understanding of running a design business and has developed a process which allows an agency to target and evolve it’s business to better meet client needs.
Mark McNamara – Echo design

The investment

The program cost is $1,700 + gst to be conducted in your studio with as many staff as you want to have involved.

Cancellation policy

Once travel bookings have been made the workshop cannot be cancelled.

Registration

Register to have the workshop run in your office. Once a registration is made you will be contacted to arrange a mutually agreeable date. Register here.

OTHER WORKSHOPS

Selling design value to clients

Selling design value to clients

Selling design value to clients is a four hour, inhouse, face-to-face workshop that shows studio owners and managers how to understand clients and sell design value. The workshop is followed by four weekly individual email  ‘conversations’ and in the fifth week a personal one hour consultation face-to-face or via Skype.  Read more…