Designing demand - marketing your studio

 

This workshop is for studios with a clarity about their offer and their purpose, ready to grow their client base.

Designing demand is four-hour inhouse workshop aimed specifically at Australian studios wanting to expand their client base into new markets and industry segments. The activities help define your competitive advantage, your strengths and weaknesses and your client’s needs and expectations. The result will be a strategy for growth in existing markets and a roadmap to develop new markets.

New business development is one of the main challenges for every design studio. Understanding your offer is just part of the equation. Understanding how you differ from other studios and matching that to client needs completes the equation.

This is a practical workshop based the experience Greg Branson has honed working with hundreds of Australian studios over the past decade. The content is relevant to Australian clients and the takeaways are usable skills you will be able to implement immediately.

This workshop is part of an eight week program that includes:

  • background material supplied pre-workshop for you to read/watch
  • presentations / activities to help you analyse existing clients
  • take-away practical roadmap to help implement your plan, and
  • four weeks of ongoing mentoring and assistance to develop a strategy for new business specifically for your studio.

Who should attend

The workshop is suitable for any creative studio owners with an existing client base and a clarity of vision. The workshop will use that vision to expand your client base into new markets. It is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.

Greg Branson explains the content and why you should register for this workshop.

The facts

Where: In your studio
When: At a time to suit you
Pre-workshop: Online E-course and reading material
Workshop: 4 hours inhouse
Post-workshop: Four weeks post workshop coaching
Who can attend: You or your whole team
Presenter: Greg Branson
How much: $1,700 + gst
More info: Email Greg or phone 0412 762 045

Workshop description

By the end of the program you will:

  • have identified your potential markets
  • have an understanding of your marketing strengths and weaknesses
  • identify your competitive advantage
  • identify your clients’ needs and expectations
  • develop a strategy to get more new business
  • create new demand for your services
  • immediately apply your learning to your existing clients and new business prospects.

The workshop will give you and your team the chance to work with Greg Branson and take advantage of his 30 years of experience in managing Australian design studios.

The workshop content

  • Overview
  • What is strategy? How does it work for a design studio? Different types of strategy.
  • Your competitors. Your competitive advantage.
  • Client segmentation by value
  • Exercise: segment your clients by value
  • Client management strengths and weaknesses. Gap analysis
  • Your studio strengths and weaknesses
  • Exercise: your client and marketing strengths and weaknesses
  • Design buy-sell hierarchy. How to analyse  your clients’ use of design.
  • Exercise: rating your clients in the design buy-sell hierarchy

Break

  • Strategy for growth with existing markets
  • Exercise: strategy plan for growth in your existing markets
  • Strategy plan for growth in new markets
  • Exercise: strategy for growth in new markets
  • An action plan to design demand for your services

Review

Post workshop

Complete your strategy to get new clients.
Get out of the building and put it into action.
Analyse results.

Mentoring sessions

Four, weekly skype sessions following the workshops:

  • help keep you energised and reinforce the learnings
  • clarify any questions about the tools and methods
  • review your use of the tools to ensure that your strategy is implemented.

This workshop is tried and tested but don’t just take our word for it. Here’s what othes have said about the DBC workshops:

Greg Branson was like a breath of fresh air for our business. Although we had been well established for over thirty years, Greg brought great business insights and an overview of the design industry that was invaluable for us. Without his benchmarking we would have continued down blind alleys as we endeavored to recalibrate our business goals and systems. And Greg provided all his advice in a candid and approachable manner which was greatly appreciated by our management decision makers. He was a pleasure to work with and provided very practical ideas based on his extensive industry knowledge and experience.

Peter Struck, Director Struck & Spink

The Designing Demand program has already proven to be extremely useful in our business. The skills and knowledge we gained through the program were well worth the cost we put into the program. We have already applied the strategies we learned to some of our new and existing clients, with good results. We are excited to now have these strategies to be able to grow our business and to help grow other businesses, and educate them about the benefits of design. We are grateful to have had the opportunity to participate in the Designing demand program, and would happily recommend the program to friends and colleagues.

Jacinta Farragher, Studio Equator

The investment: $1,700 + gst to be conducted in your studio with as many staff as you want to have involved.

Cancellation policy: once travel bookings have been made the workshop cannot be cancelled.

Register here: Once a registration is made you will be contacted to arrange a mutually agreeable date.

 Other workshops:

From vision to new business strategy: perfect for studios needing help to clarify their purpose and communicate it with clarity. More info...

Building a business model for your studio: a workshop for studios wanting to change. More info…

Selling design value to clients: how to stop selling hours and start selling design value. It’s perfect for mature studios wanting to upskill in human centred design. More info…

Not ready to sign up for a workshop just yet? We understand, we’ll wait until you’re ready, but please, don’t lose touch. Subscribe to our weekly newsletter to keep up to date with the latest news about the business of design.

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