This workshop is for studios with a clarity about their offer and their purpose, ready to grow their client base.
Designing demand is four-hour inhouse workshop aimed specifically at Australian studios wanting to expand their client base into new markets and industry segments. The activities help define your competitive advantage, your strengths and weaknesses and your client’s needs and expectations. The result will be a strategy for growth in existing markets and a roadmap to develop new markets.
New business development is one of the main challenges for every design studio. Understanding your offer is just part of the equation. Understanding how you differ from other studios and matching that to client needs completes the equation.
This is a practical workshop based the experience Greg Branson has honed working with hundreds of Australian studios over the past decade. The content is relevant to Australian clients and the takeaways are usable skills you will be able to implement immediately.
This workshop is part of an eight week program that includes:
- background material supplied pre-workshop for you to read/watch
- presentations / activities to help you analyse existing clients
- take-away practical roadmap to help implement your plan, and
- four weeks of ongoing mentoring and assistance to develop a strategy for new business specifically for your studio.
Who should attend
The workshop is suitable for any creative studio owners with an existing client base and a clarity of vision. The workshop will use that vision to expand your client base into new markets. It is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.
Greg Branson explains the content and why you should register for this workshop.