From vision to new business strategy

No matter how old your business is you had a vision when you started. It may have been to simply create a job for yourself, or it was something more grand.

You started the business and then you hit the rat race; finding work, doing the work, chasing payment, finding work, doing the work and again chasing money. And so it goes on.

Now is the time to take a step back and examine that vision you had. Look at what it is you now want. And then turn that into a business strategy that gets a continuous flow of work based on your competitive advantage.

Your Vision, Mission, Values and Purpose identify the ‘onlyness’ of your studio. They define your competitive advantage.

Having developed your competitive advantage you can turn it into a strategy for new business.

From vision to new business strategy is a four hour, inhouse, face-to-face workshop that shows studio owners and managers how to write their vision, mission, values and purpose statements and define what makes their studio different. Using a Qualified Leads tool you will be shown how to move clients from low level design buyers to design-in-business integrators.

This workshop is part of an eight week program that includes:

  • background material supplied pre-workshop for you to read/watch
  • presentations / activities to help you analyse your competitive advantage
  • take-away practical tools to help develop a competitive pitch, and
  • ongoing mentoring to develop strategy based on your vision.

Who should attend

The workshop is suitable for studio owners, managers and account executives in graphic, product, interior and architectural design studios.
The workshop is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.


All the facts

Where: In your studio
When: At a time to suit you
Duration: Four hours
Pre-workshop: Online E-course and reading material
Includes: Four weeks post workshop coaching
Who can attend: You or your whole team
Presenter: Greg Branson
How much: $1,700 + gst
More info: Email Greg or phone 0412 762 045


By the end of the program you will:

  • have written your vision, mission, values and purpose
  • segment your clients
  • identify qualified leads
  • identify low and high design value clients
  • have a plan to move clients from low value design to high value design
  • create new services for your clients
  • immediately apply your learning to your existing clients and new business prospects.

The workshop will give you and your team the chance to work with Greg Branson and take advantage of his 30 years of experience in managing Australian design studios.

The workshop content

  • Overview
  • The Vision, Mission, Values, Purpose statements
  • Example of Vision, Mission, Values, Purpose statements from a design studio.
  • Exercise – your Vision, Mission, Values, Purpose statements
  • Finding new clients
  • Qualified Leads tool.
  • Exercise – applying the Qualified Leads tool to your clients


  • Strategy to win new clients
  • Exercise – developing your design strategy
  • Exercise – Setting tactics
  • Exercise – setting KPIs


Post workshop

Refine your strategy.
Develop your plan.
Get out of the building and put it into action.
Analyse results.

Coaching Sessions

In the month following the workshop, attendees will engage with Greg Branson via weekly emails and a one hour individual coaching session (either face-to-face or on the phone/skype).
The focus of this coaching session is:

  • to reinforce learning from the workshops
  • clarify any questions about the tools and methods
  • to review your use of the tools to ensure that your strategy is implemented.

What they said about the DBC workshops.

I found the Strengths and Weaknesses sheet especially helpful to highlight problem areas as an Account Manager. Now that I’ve identified the problems, I can start working on them!
Julie Schroder – Sage Creative

Greg’s workshop offered insights into my business that led to greater strategic focus and a better understanding of client needs.
Andy Homan – Process Creative

This thinking is innovative and creative. We especially value Greg’s understanding of the design industry in Australia. His commitment to helping our studio (and the design industry overall) improve and be more profitable is very genuine and obvious. We were especially impressed with his skill in bringing competing studios together, keeping confidential info just that while still giving sound tailored advice to each studio and also engendering a feeling of camaraderie.
Maryann Howley – Tangelo

Greg has a terrific understanding of running a design business and has developed a process which allows an agency to target and evolve it’s business to better meet client needs.
Mark McNamara – Echo design

The investment

The program cost is $1,700 + gst to be conducted in your studio with as many staff as you want to have involved.

Cancellation policy

Once travel bookings have been made there will be no refund.


Register to have the workshop run in your office. Once a registration is made you will be contacted to arrange a mutually agreeable date. Register here.


Designing demand workshop

Designing demand

The Designing demand four hour, inhouse, face-to-face workshop is prepared specifically for Australian studios to help them define their difference and develop a strategy for growth in existing markets. You also prepare a strategy to develop new markets. It’s based on mentoring and workshops I have done with hundreds of Australian studios.  Read more…