No matter how old your business is you had a vision when you started. It may have been to simply create a job for yourself, or it was something more grand.
You started the business and then you hit the rat race; finding work, doing the work, chasing payment, finding work, doing the work and again chasing money. And so it goes on.
Now is the time to take a step back and examine that vision you had. Look at what it is you now want. And then turn that into a business strategy that gets a continuous flow of work based on your competitive advantage.
Your Vision, Mission, Values and Purpose identify the ‘onlyness’ of your studio. They define your competitive advantage.
Having developed your competitive advantage you can turn it into a strategy for new business.
From vision to new business strategy is a four hour, inhouse, face-to-face workshop that shows studio owners and managers how to write their vision, mission, values and purpose statements and define what makes their studio different. Using a Qualified Leads tool you will be shown how to move clients from low level design buyers to design-in-business integrators.
This workshop is part of an eight week program that includes:
- background material supplied pre-workshop for you to read/watch
- presentations / activities to help you analyse your competitive advantage
- take-away practical tools to help develop a competitive pitch, and
- ongoing mentoring to develop strategy based on your vision.
Who should attend
The workshop is suitable for studio owners, managers and account executives in graphic, product, interior and architectural design studios.
The workshop is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.