We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient.
That’s where empathy mapping comes in – it allows you to map out client wants and needs.
Selling design value to clients is a four hour, inhouse, face-to-face workshop that shows studio owners and managers how to understand clients and sell design value. The workshop is followed by four weekly individual email ‘conversations’ and in the fifth week a personal one hour consultation face-to-face or via Skype.
This program will help you develop an empathy map and a design value proposition to get more new business by selling design value.
This workshop is part of an eight week program that includes:
- background material supplied pre-workshop for you to read/watch
- presentations / activities to help you analyse your existing existing clients to understand how to sell value
- take-away practical tools to help develop empathy maps for clients and define your design value proposition, and
- ongoing mentoring to help put your new model into action.
Who should attend
The workshop is suitable for studio owners, managers and account executives in graphic, product, interior and architectural design studios.
The workshop is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.
Greg Branson explains the content and why you should register for this workshop.