What motivates clients

What motivates clients. Understanding what motivates clients by using an empathy map.

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Walk a day in your clients shoes, an article about empathy mapping and how it can be used in a design studio. Read it here

I jnow what clients really want. Using empathy mapping with a Jobs to be done approach gives powerful insights into client needs. See more here.

Selling design value to clients. This workshop shows how to use empathy mapping to unlock client needs and then offer value added design. See more here.

Contact Greg if you would like to know more about empathy mapping.


Got a question? Want to share your point of view? Please feel free to email me.

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Greg Branson

Contact Greg Branson if you would like to learn more about the many programs the DBC offers.

Greg’s passion is the research and development of methods that improve design management and the role of design in business.

Greg has developed The Design Business School to help owners manage their business better along with showing designers how to get more involved in the studio and develop their career path. Contact Greg.

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