Retain and grow clients by understanding their customers
This masterclass will help your persuade clients to make decisions based on objectivity not subjectivity.
We can second guess what a client wants or we can research, document and discuss. We know which of these a client would prefer.
Now, more than ever, design proposals need to be supported by research and evidence that defines the clients real needs. And in a world of collaboration and co-creation, we need skills and tools to help understand clients, their markets and their customers. We have a methodology for this – this masterclass shares a human centred design tool designers can use to understand their clients customers.
Journey mapping is a practical, human centred design tool valuable for every designer to understand and then sell as part of their discovery process. It’s a problem-solving skill to identify the path our clients customers take in buying or using a product or service.
Because you need to identify how your studio differs from your competitors
Because you want to demonstrate the value design adds to a client
Because you want to move client decisions from subjective to objective
Because you want to deliver creative solutions based on customer expectations rather than client perceptions
Because you have a commitment to quality, a great client experience and profit.
Because everyone is talking about human centred design tools and you're unsure how that fits with your offering
Because clients are talking about their customers' experience and you want to join the conversation
Because your client's end-customers have become more demanding and you want to deliver solutions
Because your clients are asking for human centred design solutions
What you'll gain
Presentation notes and skills you can apply immediately
The ability to identify your onlyness – what makes your studio different to others – and how to pitch that to clients
How designers can use human centred design tools to sell more design
How to get a deeper understanding of your clients’ customers
How to convert customer pains into new projects.
Gaining, retaining and growing the best clients with the best work is a sure way to build a sustainable design business. This masterclass starts by understanding you and what you have to offer a client. Then we spend time understanding your client and their customers. You'll leave with a set of tactics you can start using the next day.
Greg explains more in this short video. Ready to book? Use the link below to book now – we're limiting each masterclass to 25 participants.
Meet the presenters
This masterclass has been written specifically for designers by Greg Branson and Carol Mackay – two of Australia’s leading design business mentors, writers and researchers. Their experience in working with, researching and analysing Australian design businesses is unrivalled.
DESIGN BUSINESS COUNCIL
Greg uses his expertise in design management to help designers and business owners manage their studios more effectively. Over the past decade he has mentored hundreds of designers making him a walking database of the Australian design industry.
DESIGN BUSINESS COUNCIL
After 30+ years running a graphic design firm, Carol pivoted from client-focused projects to consult to the design industry. She uses her experience, and research, to help designers build robust, sustainable businesses, and help businesses integrate, and profit from, design.
How to retain clients by understanding their customers
A hands-on practical masterclass limited to 25 participants.
Tuesday 12 November • 10am - 4pm • $600 + GST
Use this link for more information and book your place