Designing a purpose-driven agency
There are many challenges facing both our society and the planet. Design is a powerful tool to educate, communicate and influence. How might we design a studio guided by values, focused on outcomes, and driven to impact the world we live in.
It takes more than changing your value proposition. It requires rethinking how you do business and who you work with. This underpinned with a sustainable business model.
This masterclass looks at how to articulate your unique values and principles. It provides practical tools to integrate them into your business and culture. It provides ways to identify who your clients and audience are. Covered are opportunities to hold your business accountable and measure your impact. The aim is to create a purpose-driven business – one that delivers positive outcomes while being financially sustainable.
Because running a business is made harder if you don’t believe in what you are doing
Because design and communications can be used for more than selling sh*t
Because with a focused intention you can build a sustainable business model that delivers more than profit
Because you can align your personal values with your business values.
Because we are living in a world where our obsession with consumption is harming our environment and fracturing communities
Because design has more power to influence the hearts and minds of people more than ever before
Because there is an opportunity to be more than just a provider of ‘design’ services
Because there are more organisations (clients) looking to put the needs of people and planet over profits alone.
What you'll gain
Tools to articulate your mission and value proposition
A process to design your business model around your purpose
Approaches to defining your positioning and audience
Mindsets and approaches to ensure you remain honest and not talking BS
Practical activities to build your service offering (current and future) around meeting the needs of values-aligned clients.
RAINE & MAKIN
Rusty Benson is co-founder of Raine & Makin a purpose-led design company and B Corp. He has one clear motivation: creating a better world for his kids and their generation. One that is both sustainable and inclusive. Guided by this motivation, Rusty constantly adapts the business to bring about change.
Designing for a purpose-driven agency
A hands-on practical masterclass limited to 25 participants.
Tuesday 12 November • 10am - 4pm • $600 + GST
Use this link for more information and book your place