5114 dbc _v2_Tuesday
Masterclass4-REV

Designing a purpose-driven agency

There are many challenges facing both our society and the planet. Design is a powerful tool to educate, communicate and influence. How might we design a studio guided by values, focused on outcomes, and driven to impact the world we live in.

It takes more than changing your value proposition. It requires rethinking how you do business and who you work with. This underpinned with a sustainable business model.

This masterclass looks at how to articulate your unique values and principles. It provides practical tools to integrate them into your business and culture. It provides ways to identify who your clients and audience are. Covered are opportunities to hold your business accountable and measure your impact. The aim is to create a purpose-driven business – one that delivers positive outcomes while being financially sustainable.

Why bother?

Because running a business is made harder if you don’t believe in what you are doing

Because design and communications can be used for more than selling sh*t

Because with a focused intention you can build a sustainable business model that delivers more than profit

Because you can align your personal values with your business values.

Why now?

Because we are living in a world where our obsession with consumption is harming our environment and fracturing communities

Because design has more power to influence the hearts and minds of people more than ever before

Because there is an opportunity to be more than just a provider of ‘design’ services

Because there are more organisations (clients) looking to put the needs of people and planet over profits alone.

What you'll gain

Tools to articulate your mission and value proposition

A process to design your business model around your purpose

Approaches to defining your positioning and audience

Mindsets and approaches to ensure you remain honest and not talking BS

Practical activities to build your service offering (current and future) around meeting the needs of values-aligned clients.

MASTERCLASS 4

Designing for a purpose-driven agency

A hands-on practical masterclass limited to 25 participants.
Tuesday 12 November • 10am - 4pm • $600 + GST

Use this link for more information and book your place