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How to grow your studio with value pricing

This masterclass is for design studio owners and managers that want to stop selling by the hour and learn value-added pricing.

At it’s most basic, most designers want clients to buy from them rather than from someone else. That only happens by understanding why a client buys design in the first place. Not understanding why clients respond is like exploring a new city without a map: results are haphazard, confusing, and inefficient.

That’s where the Design Value Proposition comes in — it’s a roadmap to client wants and needs.

This masterclass explains how to write Design Value Propositions specific to your clients needs and wants. Using tried and tested methods honed running workshop and mentoring, Greg and Carol will show you how to write a targeted DVP to sell value-added services.

Why bother?

Because you need to increase profits

Because you're tired of clients asking your hourly rate

Because of shifting sands – what clients want has changed

Because you want to compete better against other studios

Because you want to get paid the true value of your work

Because you have a commitment to quality, a great client experience and profit.

Why now?

Because 'business as usual' no longer works

Because you know your design solutions are better than others but you are still competing on price

Because you're finding it more difficult to find the right clients and manage expectations

Because you seem to have more competitors every day

Because you want to be rewarded for the true value of your work

What you'll gain

Presentation notes and skills you can apply immediately

Skills to identify where you can add value through design and new services

A deeper understanding of a value-added approach to pricing

Knowledge to develop a design value pitch and how it can be used to market your services

How to create an uncontested market space for your value add services.

Stop charging by the hour – come to this practical masterclass to learn how to grow your business using value pricing. It's practical and based on real-studios case studies. You'll walk away with a plan on how to build a value pitch specific to your studio and your clients.

Meet the presenters

This masterclass has been written specifically for designers by Greg Branson and Carol Mackay – two of Australia’s leading design business mentors, writers and researchers. Their experience in working with, researching and analysing Australian design businesses is unrivalled.


How to grow your studio with value pricing

A hands-on practical masterclass limited to 25 participants.
Wednesday 13 November • 10am - 4pm • $600 + GST

Use this link for more information and book your place