5114 dbc Business of Design Week Identity__website_banner pattern and logo

5 days of focussed time and energy dedicated to your business.

There isn’t a designer or design practice not challenged to gain, retain and grow their client base. And we all know a strong client base is the foundation of a robust, sustainable studio.

We’re offering 5 days, 10 ‘how to’ masterclasses at RMIT University to help focus your energy.

All sessions are practical and designed to deliver the skills and tools designers need to identify, attract and manage the right clients.

Meet the presenters


Greg uses his expertise in design management to help designers and business owners manage their studios more effectively. Over the past decade he has mentored hundreds of designers making him a walking database of the Australian design industry.

Carol Mackay

After 30+ years running a graphic design firm, Carol pivoted from client-focused projects to consult to the design industry. She uses her experience, and research, to help designers build robust, sustainable businesses, and help businesses integrate, and profit from, design.


James began his broadcasting career presenting commercial breakfast radio, moving to editorial, technical and production roles within the ABC for more than a decade. He now crafts words that stick and soundbites that resonate – whether it’s a speech, a podcast series or website copy.


Jim is an advocate for purposeful business, design and innovation. His career has seen him work with leadership teams developing strategy, and shaping change across organisational cultures as well as building capability throughout the industries he works in.

Rusty Benson is co-founder of Raine & Makin a purpose-led design company and B Corp. He has one clear motivation: creating a better world for his kids and their generation. One that is both sustainable and inclusive. Guided by this motivation, Rusty constantly adapts the business to bring about change.

The inaugural DBC Business of Design week would not have been possible without support from:

HM Group: Brand creation perfectly reflecting 'DBC helps bring focus and clarity to a design business', and
RMIT: supplying centrally-located fully equipped, spacious workspaces to use for all masterclasses.