Most designers are not in any doubt they add value for clients.
The problem – for both designers and clients – is they can’t quantify that value.
Creative studios must cost on hours and sell on value. Selling a service by hours means the only way to increase profitability is to employ more staff and that’s just not sustainable.
It is possible for designers to work a shorter week and increase profits. It’s directly related to salaries and increasing productivity. What it’s not about is increasing stress.