design value
Design value isn’t something designers can assign and expect clients to recognise. Value comes from increasing revenue and satisfaction while decreasing costs.
KPIs should be used to measure business performance not individual performance. Here’s why…
Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..
A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.
Design has become more complex as designers have to swap back and forth between traditional visual design and digital
Scaling a design business is not easy. The battle is to get new business then add designers…
We spend a lot of time talking about value add pricing but how much thought goes into getting more from our client $ within the studio.
Clients are willing to make referrals. Using a value chain approach you can seek out potential clients within your clients’ business. This is a smart referral approach
We know clients who use design well, those who integrate design throughout their business are more financially successful (think Apple). It’s proven: design helps streamline processes, explain procedures and build a brand culture.
R&D is an untapped market for designers yet it’s an area organisations have budget and where design can make a difference.
All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit
All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit