Human centred design
KPIs should be used to measure business performance not individual performance. Here’s why…
Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..
A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.
Design has become more complex as designers have to swap back and forth between traditional visual design and digital
Scaling a design business is not easy. The battle is to get new business then add designers…
Designers are the disruptors. They move away from technology-driven answers to human centred designs.
There’s nothing worse than feeling your not in control of your business. Estimating, time tracking, managing clients and invoicing just mount up.
An ugly thought? No. It’s just caring about your client. They appreciate advice from someone that has their best interest at heart.
The What clients want survey will research if COVID changed client/designer relationships.
A deeper understanding of the client/designer relationship will be come from asking designers what they think clients want.
What motivates clients? Understanding what motivates clients by using an empathy map to uncover what they feel, say, do and see.
Shifting design from tactical to strategic requires a change in thinking from producing outputs to producing outcomes