How to explain design value

This short course explains how you can help clients see why and how design adds value to their good or service.

It's 3 sessions each 1 hour, and email access inbetween, focused on helping you explain the business value of design.

It's about talking about design using a client's vocabulary because value isn't something a designer can assign and expect a client to recognise. It's the opposite, design value is measured by the client.