The Design Business Review

How to identify the good clients

Unfortunately bad clients are not easily identified. They are not labelled, infact most bad clients look and act exactly the same as a good client.

Perfectionism explained

Many creatives suffer from perfectionism. It’s not a positive trait, in fact perfectionism is really setting yourself up to fail. This article explains why.

End of year client gifts

Traditionally, at the end of each calendar year, creatives design or curate a gift for clients. This year, I think we should do something different. Something more personal.

Clients need help

Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.

Changing your studio from the inside-out

Management gurus say there are two ruling paradigms in business today; outside-in and inside-out. These two approaches use very different means to achieve the same end; business growth.

Can you mandate covid vaccination

Can you mandate designers are COVID vaccinated? And what is the best way to achieve a safe workplace without disruption?

Convincing clients design has value

One focus of our creative business coaching is proving design value to clients. We actively research how designers can persuade clients design is valuable.

Sharing information with clients

Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.

The theatre model

Many creative businesses are moving to the theatre model. Instead of employing, they hire on a project-by-project basis. I think many are missing the main point of the model…

Want new business? Get out of the building

With half the country in some form of lockdown and clients wanting to work from home there has to be a new approach to business development and selling the value of design.
The question is how do you develop a new approach?

Do designers all look and sound the same?

We build websites using similar templates, then choose the same words to describe what we do. No wonder we end up looking the same.

Making COVID an opportunity

COVID presents us with the perfect opportunity to review and revise our operations by developing a Balanced Scorecard.