The Design Business Review

Is a design career sustainable?

Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.

Now IS the time to increase prices

Many designers I have spoken to in recent months have suggested they should cut prices to retain clients. I think it’s the opposite. We should look to increase prices.

What clients want

Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.

Onlyness = client loyalty

Why are some clients loyal while others just flit from design agency to design agency on a whim? Onlyness equals client loyalty when you explain the personal attributes…

How to help clients make decisions

We design for different markets because everyone absorbs information differently. In the same way, what one client needs to make a decision may differ to another.

How to find clients who are innovators

From recent discussions with designers and their clients it’s obvious the majority of businesses are looking at where they are, where they were and where they want to go.

Designers, clients and social media

When expectations are managed, designers can add value managing a client’s social media presence – but it’s not to be under-estimated or under-serviced. Much reputational harm can come from inactivity or the wrong activity.

It’s not a client’s job…

We all know it’s easier to get more work from existing clients than find new clients. Here are three great examples of creatives doing just that…

It’s a brave new virtual world. Or is it?

Australia is just coming out of lockdown with all the pundits predicting we will never go back to the old way of analogue communication. The virtual decade is upon us!

Or is it?

Listen, pivot, learn reassess

It seems everywhere we read, watch or listen there’s advice to adapt to the new normal. Problem is there’s very little consensus about what this new normal will be. Economists see a recession, business gurus see opportunities. Here’s what I think…

Stuff I wish I’d said…

Recently I was a guest on a Streamtime Webinar talking about DIY business healthchecks.
We discussed the reports you can pull from project management software to check valuable profits aren’t leaking.
This is the stuff I wish I had have said…

New opportunities arise from weaknesses

In ’normal’ hard times, the traditional process is to reduce fixed costs; refine and reduce your service offering. But in crisis times like this, you must rethink the business model. Companies that survive and go on to prosper look beyond costs and services to the weaknesses that existed in the business operations.