The Design Business Review

What is a fair wage for a designer?

All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit

what’s in a job title?

Clear, concise and practical job descriptions for designers takes the ambiguity out of job titles and the skills needed for a promotion.

Using design to change behavior

Creatives are often commissioned to help change behaviour – a difficult task. This research maps how, and why people participate in change.

How Australian creatives compare globally

The Benchpress 2021 UK Survey has just been released. The Australian creative industry compares well, the findings align with our experience.

Pre-mortems

Meetings can be the bane of most professional’s existence but there is one meeting I think all design teams should plan and attend… a pre-mortem. Pre-mortems are held before a project commences to discuss possible outcomes.

Explaining how design adds value

It’s sad but true; clients don’t see design as creating value for them. They are focussed on getting a competitive advantage, selling more products or services, making bigger profits.

Building a studio culture

Working from home and remote working has made it difficult to build and maintain a studio culture. Where we once sat alongside each other all day every day, now we might catch up just once a week. We’re unsure how that might impact team spirit, but one studio we’re working with isn’t waiting to find out…

How to attract clients

It’s such a simple question: what makes a client choose you over another design supplier?
What can you do or say to attract clients?

Can you specialise in Australia?

Specialising in one service means less competition, higher fees, and the chance to be seen as an industry-leader. No argument, but does it/will it work in Australia?

The economics of design – learning client speak

Why don’t they teach economics in design courses? I guess it’s because many in the design community don’t make the connection between design and economics.

Finding the right mix of clients and projects

Most designers think others are working on ground-breaking projects while they’re up to their @rse doing grunt work. Truth is, a mix of clients and projects is vital.

Collaborators or subcontractors?

Post COVID more firms are contracting external talent rather than employ. Do they want a collaborators or subcontractors? There’s a subtle but clear difference.