The Design Business Review

How ‘design mature’ are your clients

Business maturity is a method of examining a businesses capabilities. This idea derived from a U.S. Defence Department model to assess the capability of businesses supplying to the U.S. Government.

Explaining design

It’s hard to explain design because it means different things to different people. And it’s hard to explain where design can be used. We think we’ve found a solution in our research. Read more about our Design Maturity Index…

New business dev: it’s staring us in the face

The adage ‘80% of your business comes from 20% of your clients” is proven true with DBC research. Over 18 months we spent $80,000 refining, interviewing and writing the results of our research.

Explaining design debt

More people are using design. That’s a good thing. Isn’t it?
In reality it can mean more fingers in the pie. More people accessing and using assets. And that means the design you introduced as an asset can quickly become a design debt.

Designers need validation

I think designers need validation. How often does a designer present a concept to a great reception only to be told the client will return with their thinking at a later date … they just need to ‘ask another’. The client needs the designer to be validated.

Client relationships = new business development

In 2014 when I bought the newly published Value Proposition Design by Alexander Osterwalder, I quickly adapted the ideas and developed the Design Value Proposition. It looks at design from a clients’ perspective – what value we can add to their world.

Forget about new business development

Last week I met with one of my regular clients – a studio where I perform the role of Chairman.
In this case, I’m there to help the studio develop new directions – specifically – help them get a swap of new business through the door.

How to think like a client

In May 2019, Design Business Council facilitated an UNseminar titled ‘What client’s think’.
We invited three clients to share their views about designers: what they liked, and what they didn’t.
This is a summary of the night written by Serpil Senelmis.

Getting more work from existing clients

We all know the best way to new business is to get more work from existing clients but it can be hard trying to find new avenues to sell our skill.
This is a new service most designers can confidently add to their pitch.

Don’t let perfect be the enemy of good

Innovation whooshes past designers steadfastly committed to producing innovation solutions that keep their clients products and services up-to-date. But while we keep them relevant, who keeps us relevant?

New business dev. is bloody hard

To grow a design practice, it’s obvious that you need a constant supply of work either from existing clients or new clients. We know that 80% of your growth will come from existing clients. And we know that many agencies have clients scattered across a range of industry sectors

A new way to find new business

In a crowded marketplace, designers need to explore different ways to find new business. Our design value chain, evolved from Michael Porter’s value chain, works brilliantly to identify where an organisation uses design, how effective it is, and the benefits of using more design.