The Design Business Review

Welcome to a library of articles about the business of design.

You'll find articles about current research, our experience founding and managing a design studio and about insights uncovered during mentoring sessions with Australian designers.

The articles are released weekly via a news-packed EDM. Subscribe via the homepage

Content clients want from designers

Positioning a creative business to attract (the right) new business is our most-requested activity. It’s an area we enjoy because it’s not complicated, but to be successful you must be forensic with the detail. That’s what makes it interesting…

Getting diversity into a design business

The side hustle has become a popular way to get extra revenue. It’s estimated 7 million Australians have an additional income stream outside their main job.

How and when to close your design studio

Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?

Making money from a side hustle

The side hustle has become a popular way to get extra revenue. It’s estimated 7 million Australians have an additional income stream outside their main job.

Are retainer fees good for designers?

Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?

Don’t hand over source design files

Supplying source design files to clients is usually an issue between clients and designers because of the confusion over copyright licensing and intellectual property.

Is imposter syndrome more common in female creatives?

Imposter syndrome is common in the creative industry. It is often linked to perfectionism, and that’s perceived as a female trait. So, do onl female creatives who get imposter syndrome?

World’s best design audit tool

Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.

Can I afford a junior designer?

It’s a candidate’s market at the moment. Many studios/agencies are finding it difficult to find mid-senior designers but we know there’s a ready supply of graduates. Is hiring a junior a viable option? Consider this…

Get more from every client $

We spend a lot of time talking about value add pricing but how much thought goes into getting more from our client $ within the studio.

What is the best insurance for designers working from home?

Recently, the ABC reported home businesses have been refused house and contents insurance. We’ve done some research and this article talks about how this may affect designers.

It’s all about taking control

There’s nothing worse than feeling your not in control of your business. Estimating, time tracking, managing clients and invoicing just mount up.