The Design Business Review

The journey of a brand

Designers like to craft brands rather than design logos. We’re protective of identities created and like to be involved in building their character. Here’s a great example of a brand with character.

A fast and furious recovery!

Will Zoom meetings become the post-pandemic new normal? It may be too soon to say. What we do know is there’s a high degree of uncertainty in the design industry.

Are we working from home forever?

So, we’re working all from home now but are designers working from home forever? If they are, here’s some things you should consider …

Pay to win: strategies to get new business

There are many ways to develop strategies to play to win new business; some are good and some are really good. These are well defined strategy models that are used by businesses large and small.

What clients want survey

Designers spend an inordinant amount of time trying to guess what clients want. We’ve written a survey to ask them what they want. It’s yours to share.

The future work from home studio

Is the WFM model here to stay? Maybe becaue humans love flexibility. We love the ability to choose when to work and when to play, and that’s exactly what remote working delivers.

Is a design career sustainable?

Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.

Now IS the time to increase prices

Many designers I have spoken to in recent months have suggested they should cut prices to retain clients. I think it’s the opposite. We should look to increase prices.

What clients want

Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.

Onlyness = client loyalty

Why are some clients loyal while others just flit from design agency to design agency on a whim? Onlyness equals client loyalty when you explain the personal attributes…

How to help clients make decisions

We design for different markets because everyone absorbs information differently. In the same way, what one client needs to make a decision may differ to another.

How to find clients who are innovators

From recent discussions with designers and their clients it’s obvious the majority of businesses are looking at where they are, where they were and where they want to go.