The Design Business Review

Welcome to a library of articles about the business of design.

You'll find articles about current research, our experience founding and managing a design studio and about insights uncovered during mentoring sessions with Australian designers.

The articles are released weekly via a news-packed EDM. Subscribe via the homepage

Don’t just try to think up answers

Great design rarely comes from light bulb moments — designers usually follow some kind of process. Same goes for management problems — don’t just expect to know the answers.

The true value of clients

Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.

5 areas where small tweaks have big results

Fear in business can be paralysing but small changes to pricing, productivity, positioning, services and sales can make a huge impact.

The Business of Design is human centred

Recent talk about the business of design focuses on traditional ways of doing biz dev, costing, pricing and positioning. That’s so last decade; it’s now about the human side of the business of design.

Review, refresh, rethink

The start of a new year is the perfect time to review what you do; rethink why you do it then analyse the value (to you and your market).

Want new business? Get out of the building

With half the country working remotely and clients wanting to work from home there has to be a new approach to business development and selling the value of design.
The question is how do you develop a new approach?

Look what happens when we collaborate

Designers are great at mulling over a problem and solving it in their heads before their hands hit the paper but sometimes sharing moves a good idea to a great idea.

NOW is the time to increase prices

Many designers I have spoken to in recent months have suggested they should cut prices to retain clients. I think it’s the opposite. We should look to increase prices.

Strategy for design disruption

Design disruption = business growth As part of the research for my article on the status quo approach to design I did a great deal of research into ways to disrupt design business models.

Estimates with options

Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.

Defying the status quo

Defying the status quo in the Australian design industry by moving from design outcomes to design outputs.

Doing desktop research

Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.

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