The Design Business Review

Your lack of preparation does not constitute my emergency

It’s easy for designers to be overwhelmed by their workload but thinking like an emergency department of a hospital can help.

On what basis are you making this decision?

On what basis are you making this decision? What a valuable question. It works brilliantly when asked by creatives to clients after a pitch.

Putting design into R&D

R&D is an untapped market for designers yet it’s an area organisations have budget and where design can make a difference.

Getting more work from existing clients

All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit

What is a fair wage for a designer?

All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit

what’s in a job title?

Clear, concise and practical job descriptions for designers takes the ambiguity out of job titles and the skills needed for a promotion.

Using design to change behavior

Creatives are often commissioned to help change behaviour – a difficult task. This research maps how, and why people participate in change.

How Australian creatives compare globally

The Benchpress 2021 UK Survey has just been released. The Australian creative industry compares well, the findings align with our experience.

Pre-mortems

Meetings can be the bane of most professional’s existence but there is one meeting I think all design teams should plan and attend… a pre-mortem. Pre-mortems are held before a project commences to discuss possible outcomes.

Explaining how design adds value

It’s sad but true; clients don’t see design as creating value for them. They are focussed on getting a competitive advantage, selling more products or services, making bigger profits.

Building a studio culture

Working from home and remote working has made it difficult to build and maintain a studio culture. Where we once sat alongside each other all day every day, now we might catch up just once a week. We’re unsure how that might impact team spirit, but one studio we’re working with isn’t waiting to find out…

How to attract clients

It’s such a simple question: what makes a client choose you over another design supplier?
What can you do or say to attract clients?