Costing, pricing and valuing design
Battling with costing, pricing and valuing design? Ever got to the end of a really busy month only to despair over your bottom line? Ever wonder what your real overheads are? How much it actually costs you to open the door?
This ecourse shows costing, pricing and valuing design methods in a design studio. It is for owners keen to understand the real costs of running an Australian creative studio and how to build a profitable studio around those costs.
Most studios make the mistake of costing on a historical basis. Their rate is based on what they think their previous employer charged. Or on what they previously charged. Or what they think their competitors charge. And once set, they’re stuck in a rut because many studios are afraid to raise their prices.
The Job pricing ecourse shows how to put a real value on design.
Greg, based on his experience working with hundreds of Australian design studios, shows how to develop an accurate job costing system based on the true cost of running your studio.
The practical activities demonstrate how to increase productivity and sell design value to get increased profits.
Who should attend
The ecourse is suitable for all creative studio owners, design managers and account executives. It can be done in your studio at a time and pace that suits you. You can choose how many people attend the workshop.
Listen to Greg Branson explain the ecourse: