The words ‘mentoring’ and ‘coaching’ are interchanged. We know there’s a difference.
As mentors we act as advisers. We work with you to identify the challenges. Then we provide insight and guidance based on our experiences: first running a successful design studio, and then mentoring hundreds of designers through the DBC.
Coaches, on the other hand, have predetermined game plans, plays and strategies to tackle a specific issue. A coach often wants you to play to their game plan. Safe to say, we come to the table with an open mind and no game plan.
The Chair program
Why a Chair?
Research into the Australian design industry finds a majority of studios have less than three employees. That’s a micro-business that can run lean and agile with little management structure. But add a couple more, or want to shift your focus or model, and it’s a whole different ball game.
Sustaining a business in our competitive landscape needs management knowledge and expertise. It needs someone taking a ‘helicopter view’ while others are on the ground, dealing with the day to day dramas. Problem is, there’s not usually enough headspace, let alone cashflow to employ that expertise.
The Chair role
Many clients have a Board of Management. A group of industry specialists that meet regularly to work on a business quite separately to those that work in the business. Boards are managed by a Chair.
The design Chair is based on that tried and tested model, without the cost. It’s a six-month commitment involving monthly meetings to discuss your business and your challenges.
Meetings are scheduled, have an agenda and minutes– accountability delivers results.
The agenda tailored to your needs and your studio. Part of each meeting is to set (and review) measurement goals to monitor improvements. Between meetings, Greg and/or Carol are available for phone, skype or email support as needed. It’s access to two 30-year design management knowledge banks to help manage your studio, plan growth and even negotiate with staff.
Greg was a co-founder and MD of Mackay Branson design for over 25 years. For most of that time, he had a Chairman that held him accountable. Monthly meetings discussed business direction, finance and cashflow. It was not only scheduled time to plan the direction of the business, it meant the difficult tasks couldn’t be shelved. The studio prospered under the additional eye(s). Greg used that knowledge to build the Chair program.
Greg’s value to creatives is his knowledge and experience working in and on Australian design studios. He’s a walking knowledge bank of everything from salary benchmarks through to appropriate rental fees in Australia’s major cities.
Carol was the co-founder and Creative Director of Mackay Branson Design. When Greg started DBC she continued the studio to bankroll the new business. That means she clocked up 34 years of managing clients, a studio, and a team of creatives before pivoting from client-focused projects to rejoin Greg.
Her role in the DBC is to research international creative business trends and share her knowledge and experience from a designer’s perspective.
The chair program is bespoke
Sometimes designers work with Greg, sometimes Carol, sometimes both. That’s the benefit of the Chair program – it’s bespoke. It’s specifically about you and your business.
The business capability program
This program is unique: it’s about building management skills
This is a structured mentoring approach that supports business owners and managers to build their business planning and management capability through review, coaching and business planning.
It’s a six month program:
- starts with a phone call to discuss the issues
- involves up to 3 x half-day one-on-one sessions to gather all the information needed to write your business plan
- by the end of the final session, we’ve co-created a plan specific to your needs
- studio management team implements the plan
- hourly meetings over next three months discuss the progress.
What the program covers
- an analysis of your current clients
- competitor analysis
- identification of your competitive edge
- an analysis of your current business planning
- an analysis of your management systems
- an analysis of your workforce skills and strengths
- identifying the potential to expand your markets
- strategies to grow your business in existing markets
- an action plan to gain more business.
The next step
Greg has run this program with more than 50 design studios across Australia. All report the dramatic difference it made to their business. To get more information and find out whether this program is right for you email Greg or phone 0412 762 045
Walking knowledge bank
We offer a bespoke, issue-based mentoring program for design studio owners. This program is tailored to your needs. Some studios needs help growing, others need help planning, and still others may just have a short-term staffing issue.
Typical topics sometimes raised include:
- growth strategies: how does a studio grow? Should you find the clients first and then the staff, or is it better to recruit and then market specific skills?
- staffing problems: managing creatives is not for the faint-hearted. Greg can help from everything from identifying gaps in studio skills to negotiating productivity, job descriptions and salary packages.
- marketing / self promotion issues: spruiking your own business has to be the hardest. Greg can help you identify your studio’s point of difference.
- financial planning: sustainability is the key to business success and that is only possible with goals and strategies in place, which leads us to…
- business strategies: even micro-businesses need to plan, with documented strategies and tactics. It takes the stress out of day-to-day management.
An initial discussion will identify your specific challenges and talk through possible plans to address them.
Greg Branson explains Design Business Council mentoring.