Creatives making Morrison understand.
*updated February 2019*
This initiative began during a summer where every corner of our country seemed to be burning. Many of us felt over-awed. Not everyone has the resources to donate cash, ability to donate time, or the skills to rebuild fences.
Luckily, designers have a special power that many don’t – the ability to translate difficult to understand data into more easily digested, more palatable information. We can help make the complex simple. We can use design to persuade even the most difficult client.
And that’s what we did. Designers around Australia submitted posters explaining climate change. Posters that are engaging, uplifting and downright direct.
The posters will be launched at a small event in Melbourne on March 19. Details and tickets here.
To our brains trust:
I sought a ‘brains trust’ to verify submissions to ensure we’re not adding to the plethora of misinformation out there.
I am pleased to say – thanks to the help of Richard Henderson – our ‘brains trust’ is Rob Gell.Rob is an environmental geographer, Founder and ED of ReThink Sustainability, a Fellow of the Royal Geographical Society and an Inaugural Fellow of the Environment Institute of Australia and New Zealand. He is a member of the council of the Royal Society of Victoria and a member of the Melbourne Sustainable Society Institute Advisory Board, was a member of the Victorian Coastal Council for a decade, a director of Greening Australia for thirteen years, and for eleven years the Chair of the Mornington Peninsula and Westernport Biosphere (UNESCO) Reserve Foundation Ltd. Rob is also a Member (AM) in the General Division of the Order of Australia for significant service to conservation, to the protection of coastal and marine environments, and to the community. In a previous life Rob presented weather information for thirty-one years on commercial television.
Linden Ashcroft, Lecturer in climate science and science communication at Melbourne University and previously a Climatologist at the Bureau of Meteorology is our second ‘brains trust’.
To our event space sponsor:
Our thanks to Amber Bonney and her crew for without hesitation agreeing to host our launch event at Edison Agency. Amber is integral to the Melbourne (and now Sydney) design scene, offering support and advice to many .
To our street poster sponsor:
Communicating with a broader public is paramount and the perfect medium is street posters.
Thanks to Scott Reinemann of Bossman Media – Shout Out Loud Printing one of the submissions will be printed as a street poster and distributed to 100 high traffic locations around Melbourne. Which one will be decided at our launch event.
More information about *Creatives Making Morrison Understand*
Feel free to contact Carol.
In a nutshell:
What: Creatives using their skill to raise the public awareness about climate change.
How: Creative submissions of posters to be exhibited in Melbourne with one printed as a street poster and distributed around Melbourne.
When: Launch event March 19 in Melbourne. After that date posters will be uploaded to the DBC website.
Producer: Carol Mackay