Sharing all we know about costing and pricing.
A solid understanding costing and pricing is crucial for freelancers, solo-preneurs, design studio / agency founders and managers. It’s the foundation for a robust, sustainable creative business.
Spilling our guts on pricing is a presentation covering the practical ‘how-to’s’ of costing and pricing — from calculating your ‘real’ hourly rate to introducing (and discussing) value pricing. And we talk benchmarks – describing the profit levels you should expect from delivering different types of design services.
Spilling our guts on pricing also includes clients. We demonstrate how to benchmark existing clients to get more from every client dollar.
This is a recording of one of most popular Lunchtime Learnings – Spilling our Guts on pricing. The testimonials in the side column are just some of the comments received after the session.
Take this as an opportunity to revisit the presentation if you’ve seen it before, or watch for the first time.
Tips, tactics and tools
We’re introducing tips, tactics and tools to help your clients accept different pricing levels, which design services deliver higher fees and why.
And we discuss design maturity and the Design Value Chain.
The Spilling our guts on pricing talk is practical. Like all our Lunchtime learnings, it ends with an action plan you can implement immediately.
It’s learnings you can apply in your business and with your clients.
The action plan includes:
- Pricing and business models
- Analysing clients and pricing
- Pricing and budgets
- Pricing and the value stack
- Applying a pricing model
Entry level mentoring
Understanding costing and pricing is a great foundation to build a business.
Purchase access to the video here.