Job pricing ecourse
Costing vs pricing vs valuing design.
Most studios make the mistake of costing on a historical basis. Rates are based on what their previous employer charged, or what they previously charged, or even what they think their competitors charge. Ever wonder what you should be charging? Ever wonder how much it actually costs you to open the door?
Putting a value on design
This ecourse outlines how to build an accurate job costing system based on the true costs of running your studio.
It’s the perfect ecourse for owners keen to understand the real costs of running an Australian creative studio.
We start with an exercise to help uncover the real costs to run your studio. That leads to identifying how much each person needs to generate to be a profitable part of your business, and how to calculate a base studio cost. From there, we talk industry profit margins. What you need to add to the base cost to build a robust and sustainable business.
That’s the figure you use to calculate costs to clients.