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  • what we do
    • we mentor
    • we research
    • we write
      • An ebook about the business of design
      • Finance in a design studio
      • Bookkeeping for designers
      • LinkedIn for designers
      • What’s a fair wage
      • What’s the risk
    • we advocate
    • we run workshops
      • How to find higher-fee design work
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      • How to explain the measurable impact of design
      • How to build a great creative business: good for people and profits
    • we share free resources
  • Design Business Review
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Design Business Council > customer journey map
Briefs that describe the REAL job to be done
10
Feb

Jobs to be done is a process designers can use to understand why customers/clients choose to purchase a product/service. Understanding leads to knowledge.

Posted in: Business of design , creative business coach , Design business coaching , Design index ,
Tags: Business of design , customer journey map , design centric , Design management , Design strategy , Jobs to be done ,
Design in business = value add
28
Nov

Most designers are not in any doubt they add value for clients.

The problem – for both designers and clients – is they can’t quantify that value.

Posted in: Business of design , creative business coach , Design business coaching , Design index , Design pricing ,
Tags: Business of design , customer journey map , design centric , Design management , Design strategy , Studio management ,
Cost on hours, sell on value
25
Nov

Creative studios must cost on hours and sell on value. Selling a service by hours means the only way to increase profitability is to employ more staff and that’s just not sustainable.

Posted in: Business of design , creative business coach , Design business coaching , Design index , Design pricing ,
Tags: Business of design , customer journey map , design centric , Design management , Design strategy , Studio management ,
Shorter work week = increased profits
25
Nov

It is possible for designers to work a shorter week and increase profits. It’s directly related to salaries and increasing productivity. What it’s not about is increasing stress.

Posted in: Business of design , creative business coach , Design business coaching , Design index , Design pricing ,
Tags: Business of design , customer journey map , design centric , Design management , Design strategy , Studio management ,
Designers aren’t slaves
25
Nov

It still happens – design studio owners treating designers as slaves and promising the long hours will worth it on their CV. It doesn’t have to be that way. You can build a sustainable studio on good working practice.

Posted in: Business of design , creative business coach , Design business coaching , Design index ,
Tags: Business of design , customer journey map , design centric , Design management , Design strategy , Studio management ,
The design journey
Taking clients on the design journey
14
Oct

Design-led companies have effective processes in place to continuously listen to customers. They are committed to testing ideas and iterating those ideas better over time.

Posted in: Business of design , creative business coach , Design business coaching , Design index ,
Tags: Business of design , customer journey map , design centric , Design management , Design strategy , Studio management ,

We acknowledge the Traditional Owners of the land on which we live, work and play; the Peoples of the Kulin Nation.

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