What a year. Few of us will exit the same way we entered. Many of us will have changed the way we work. Should we explain any changes to our clients?
If designers can identify the triggers that make clients look for a new design partner we can hone our new business activities.
We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…
We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…
We asked clients what they wanted to see/hear in a pitch. Interestingly, not one client said they wanted to see a current folio. Instead, they wanted to talk, and share insights.
Last year I started a passion project with two professionals that I didn’t really know that well. The Clear Communication Awards have just opened and it’s time to take stock to remind myself what I’ve learnt along the way…
It’s hard to explain design because it means different things to different people. And it’s hard to explain where design can be used. We think we’ve found a solution in our research. Read more about our Design Maturity Index…
More people are using design. That’s a good thing. Isn’t it?
In reality it can mean more fingers in the pie. More people accessing and using assets. And that means the design you introduced as an asset can quickly become a design debt.
I think designers need validation. How often does a designer present a concept to a great reception only to be told the client will return with their thinking at a later date … they just need to ‘ask another’. The client needs the designer to be validated.
In 2014 when I bought the newly published Value Proposition Design by Alexander Osterwalder, I quickly adapted the ideas and developed the Design Value Proposition. It looks at design from a clients’ perspective – what value we can add to their world.
Last week I met with one of my regular clients – a studio where I perform the role of Chairman.
In this case, I’m there to help the studio develop new directions – specifically – help them get a swap of new business through the door.
In May 2019, Design Business Council facilitated an UNseminar titled ‘What client’s think’.
We invited three clients to share their views about designers: what they liked, and what they didn’t.
This is a summary of the night written by Serpil Senelmis.