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  • what we do
    • we mentor
    • we research
    • we write
      • An ebook about the business of design
      • Finance in a design studio
      • Bookkeeping for designers
      • LinkedIn for designers
      • What’s a fair wage
      • What’s the risk
    • we advocate
    • we run workshops
      • How to find higher-fee design work
      • How to manage and lead a creative business
      • How to explain the measurable impact of design
      • How to build a great creative business: good for people and profits
    • we share free resources
  • Design Business Review
  • Who we are
  • Connect
Design Business Council > pitching to clients
client responding to change
How to explain change to clients
27
Oct

What a year. Few of us will exit the same way we entered. Many of us will have changed the way we work. Should we explain any changes to our clients?

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business mentor , design career ,
Tags: client pitches , Client relationships , Design management , Design strategies , designers , designing , designing websites , meeting clients , networking , pitching to clients , Professional development , strategic thinking ,
When do clients look for a new design partner?
13
Oct

If designers can identify the triggers that make clients look for a new design partner we can hone our new business activities.

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business mentor , design career ,
Tags: client pitches , Client relationships , Design management , Design strategies , designers , designing , designing websites , meeting clients , networking , pitching to clients , Professional development , strategic thinking ,
Do clients look at designer’s websites?
06
Oct

We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business mentor , design career ,
Tags: client pitches , Client relationships , Design management , Design strategies , designers , designing , designing websites , meeting clients , networking , pitching to clients , Professional development , strategic thinking ,
Do clients think designers are proactive or reactive?
28
Sep

We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business mentor , design career ,
Tags: client pitches , Client relationships , Design management , Design strategies , designers , designing , meeting clients , networking , pitching to clients , Professional development , strategic thinking ,
What clients want to hear in a pitch
21
Sep

We asked clients what they wanted to see/hear in a pitch. Interestingly, not one client said they wanted to see a current folio. Instead, they wanted to talk, and share insights.

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business mentor , design career ,
Tags: client pitches , Client relationships , Design management , Design strategies , designers , designing , meeting clients , networking , pitching to clients , Professional development , strategic thinking ,
What I learnt from my side hustle
02
Jul

Last year I started a passion project with two professionals that I didn’t really know that well. The Clear Communication Awards have just opened and it’s time to take stock to remind myself what I’ve learnt along the way…

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Human centred design ,
Tags: Agile design business , Business of design , capability building , design , Design management , designers , designers pitching , new business , new business development , pitching , pitching to clients ,
Explaining design
18
Jun

It’s hard to explain design because it means different things to different people. And it’s hard to explain where design can be used. We think we’ve found a solution in our research. Read more about our Design Maturity Index…

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design value chain , Human centred design ,
Tags: Agile design business , Business of design , capability building , Design management , designers , designers pitching , new business , new business development , pitching , pitching to clients ,
man in baseball cap
Explaining design debt
03
Jun

More people are using design. That’s a good thing. Isn’t it?
In reality it can mean more fingers in the pie. More people accessing and using assets. And that means the design you introduced as an asset can quickly become a design debt.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy ,
Tags: Agile design business , Business of design , capability building , Design management , designers , designers pitching , new business , new business development , pitching , pitching to clients ,
Designers need validation
28
May

I think designers need validation. How often does a designer present a concept to a great reception only to be told the client will return with their thinking at a later date … they just need to ‘ask another’. The client needs the designer to be validated.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy ,
Tags: Agile design business , Business of design , capability building , Design management , designers , designers pitching , new business , new business development , pitching , pitching to clients ,
Client relationships = new business development
21
May

In 2014 when I bought the newly published Value Proposition Design by Alexander Osterwalder, I quickly adapted the ideas and developed the Design Value Proposition. It looks at design from a clients’ perspective – what value we can add to their world.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy ,
Tags: Agile design business , Business of design , capability building , Design management , designers , designers pitching , new business , new business development , pitching , pitching to clients ,
Forget about new business development
13
May

Last week I met with one of my regular clients – a studio where I perform the role of Chairman.
In this case, I’m there to help the studio develop new directions – specifically – help them get a swap of new business through the door.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy ,
Tags: Agile design business , Business of design , capability building , Design management , designers , designers pitching , new business , new business development , pitching , pitching to clients ,
How to think like a client
07
May

In May 2019, Design Business Council facilitated an UNseminar titled ‘What client’s think’.
We invited three clients to share their views about designers: what they liked, and what they didn’t.
This is a summary of the night written by Serpil Senelmis.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design value chain ,
Tags: Agile design business , Business of design , capability building , Design management , designers , designers pitching , new business , new business development , pitching , pitching to clients ,
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