We teach designers to build their business capabilities.

We understand that managing a design business is never-ending. Client (and staff) demands are constant. Deadlines are never far away. And business management can become drudgery.

We also know that however enthusiastic you may be, the knowledge gained from workshops, mentoring and ecourses can quickly dissipate into the vortex of client-demands as soon as you return to the studio.

That’s why our programs are just a starting point. We work alongside you, meet regularly and are available online to keep you on track, and talk through any hurdles.

We offer three ways to learn: ecourses, workshops and programs.


Our ecourses are economical bite-sized tasters for the workshops and programs.

The material presented is just as valuable, the cost difference is because you take the lead. They’re online and ready to go when you are. Do them solo, or with your team. But you won’t be without support – all the courses are supported by email Q&A.


Design value proposition

Suitable for existing studios that want to clarify their offer or identify how they differ to other studios. More…


Job pricing for profit

Perfect for studio owners and managers wanting to understand the real cost of running an Australian creative studio. More…


The one-page business plan

For all studio owners: from start-ups wanting to roadmap their future to mature studios wanting to revisit their plan and build a sustainable studio. More…



…I just wanted to say thank you so much for this! I completed the video side of the course today – and I must say I was skeptical to begin with given that discussion around design pricing seems to be more rare than a snow leopard! This was so insightful and actually practical advice – Amazing Talk!

We’ve been running Cord & Berg for just under 2 years and its been such a big journey already. We regularly look at our structure, pricing & niche sell point and this has been so incredibly helpful in getting down to the nuts and bolts of how to price correctly.

Samantha Cordingley, Cord & Berg


Our workshops are practical, tailored to your needs, run in your studio, with your team.

We have four workshops aimed at getting more work for your studio – each workshop just approaches the challenge from a different perspective.  The content is relevant to the whole studio team and makes a great learning experience. Skype mentoring sessions after the workshop keep you energised and help implement the strategies.


Building a business model for your studio

This is a workshop for studios wanting to change: their model, their clients or even their focus. More…


Designing demand

This is a workshop for studios that need to find more clients. It’s suitable for those with an existing client base and have clarity about their offer and their purpose. More…


From vision to new business strategy

This workshop helps studios clarify their purpose and build a studio culture. It unites the studio and builds a solid foundation for future marketing. More…


LinkedIn for designers

This is a 3-hour hands-on, practical workshop tailored for designers wanting to use LinkedIn to chase new business. More…


Selling design value to clients

Stuck in a rut of clients asking what your hourly rate is? This workshop shows how to stop selling hours and start selling design value. More…


DBC offers two structured, mentored programs that will improve your design studio business performance. Both are available online, 24/7 so you can continue to earn while you learn.

These programs are delivered by the Design Business School – the only business school for designers. The content is written by Australian design practitioners based on industry-insights, specifically for Australian design studios. The content is a minimum of theory and an abundance of practical work designed to be done inhouse. The takeaways are practical tools, resources and skills designers will use every day.


Design studio management program

This program teaches the skills needed to successfully lead an Australian Design Studio. It’s written for designers wanting to learn more about managing, and owning a studio. More…


Leadership program for designers

The more our industry is disrupted, the harder it is for traditional studios to survive. It’s imperative design studio owners build a strong management team to share the load. This is a program builds a robust and sustainable design business. More…



We were excited to commence the Design Business School with Greg as it gave us an opportunity for the team as a whole to come together – separate to talking about specific projects. While we were a little unsure as to how the content would relate to all the staff, it proved to be a great learning experience for us all. The staff brought their own ideas to the table and it provided a greater depth in understanding of how a design business needs to run and how we can relate better to our clients. It has really opened up a whole new realm of possibilities for us.
Rikki Clarke, Founder, Creative Spaces

The easy way to stay up to date

We produce a weekly newsletter about the business of design. It’s written specifically for Australian designers. It’s an easy way to stay current and learn skills and tools to help you manage your business better. Subscribe here.


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