LinkedIn for designers.

A workshop for designers wanting to find more work.

A recent UK survey (validated in Australia) showed that 86% of clients are active on LinkedIn. They don’t use websites to research prospective designers and nor do they scroll through Instagram. Their social media of choice is LinkedIn.

But where are the designers?

Surprisingly, not many designers are using LinkedIn, and fewer still are using it well. There is huge potential for it to be central to your new business strategy.

Designers traditionally have balked at cold calling. Picking up the phone to call a client fills many with dread. And our research has shown client’s don’t like it either. They would much rather build a relationship of trust with a designer. Most client’s actively seek designers who understand their business and have empathy with their business challenges.

LinkedIn can be used for designers to build that relationship and form that trust. We’ve written a workshop to show you how.

This is a three-hour workshop specifically tailored to designers wanting to chase new business.

It’s hands-on, practical session covering topics such as:

  • what constitutes a good profile
  • how to use LI as a new business tool
  • likes, comments and shares
  • how to find the right connections for your marketing
  • how to streamline the writing of posts and articles



Continued and sustained professional development is crucial for any industry. But for design and creativity I’ve found my happy place in the Design Business Council. Thank you Greg Branson and Carol Mackay for very happy informative day.
Stephanie Bradshaw, Creative Director

I went onto the Design Business Council Linked In Workshop with an old, but unloved LinkedIn profile, looking for some clarity on how it should look from an industry point of view, and how I could make it work for me. I came out after a delightful three hours with some great ideas and confidence on how to implement them. It felt like more than just a workshop, Carol and Greg worked effortlessly together to make for a very personal experience, with a crystal clear understanding of my particular work niche and how best to represent it. Many Thanks!
Tim Godbert, co-owner Timplates

In a nutshell:

What: 3 hour inhouse workshop tailored to designers wanting to use LinkedIn to find new business.

When: held quarterly in Melbourne, Sydney and Perth

Length: 3 hours

Presenters: Greg Branson and Carol Mackay

Who it would suit: designers taking on a new business role

Cost: $130 – $150 (+GST) depending on the state.

Contents of the workshop:

  • who uses the platform
  • what makes a good profile and why
  • why LI is the perfect new business tool
  • the difference between likes, comments and shares
  • how to find the right connections for your marketing
  • what to do once you have a connection
  • the difference between posts and articles
  • how to write a good post
  • how to write a good article

For more information on the workshop simply email or call Greg on 0412 762 045

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