UNSEMINARS

UNseminars are unlike anything you have been to before.

Everyone participates. It’s a discussion.

The audience are as important as the presenters.

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2019 BUSINESS OF DESIGN UNseminar #2

What clients think … about design and designers

Each year 100 clients are surveyed in the UK. The survey is funded by their design agencies and the questions are around client expectations. The aim is to research the client/designer relationship – what’s working and what isn’t.

What do clients want from designers? What do they consider the most important attributes in a design supplier? Where do they look to find a designer? And what are their expectations?
The results make for interesting reading (full report in the Design Business Review article What clients think).

It got us thinking.
Are the results relevant in Australia?
Do Australian clients want the same from Australian design studios? If we differ, how do we differ?

We’re on the hunt to find answers.

We’re found three brave clients willing to take the hotseat, and answer any question you’ve got. Like all our UNseminars, they’ll start the conversation but everyone will get the chance to contribute.

Details to come, but we can say we have a client from health services, a client from the finance sector and one working in FMCG.

Unseminars

UNseminars are where views of the audience are as important as the speakers) to explore the possibilities. We’ll have studios that do it well, and studio’s that tried but failed. We’ll have educators, AGDA and we’ll have graduates and interns. And we’ll have speakers that know stuff.

Speakers:

We have three very experienced clients from wide ranging backgrounds.

Natalie Cukierman Category Marketing Manager at Coca-Cola Amatil

Fiona Nixon Head of Strategy and Communications, Bank Australia

Elisabeth Tuckey General Manager Networks and Partnership development, Good Shepherd Australia New Zealand.

Their combined experience dealing with designers should uncover invaluable insights.

Carol Mackay: Co-founder Design Business Council and Design Business School will chair the event.

Please be part of our discussion:

When: Monday 29 April, from 6pm for a 6:30 start.
Where: Golden Gate Hotel, 238 Clarendon Street South Melbourne, VIC 3205
Cost: Students $11 inc. GST, book here. Everyone else $33 inc. GST book here.

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2019 BUSINESS OF DESIGN UNseminar #1

Design internships: opportunity or exploitation?

Should the design community take responsibility for making graduates ‘job ready’?

Lawyers do articles, tradies an apprenticeship and journalists a cadetship. Yet designers are meant to graduate from uni ‘job ready’.  Problem is, they’re not. Far from it. Many design studios are willing to take on a graduate but hesitate when they realise it will be months before they see any return on investment.

Harsh but true.

On the other side, we all remember being a graduate and the sheer frustration of trying to crack the industry shell with no prior experience and no way to get that experience.

That’s why we think now is the right time to explore a different kind of design cadetship.

A researched, recognised process designed to bridge the gap between ‘learning’ and ‘doing’. A process that makes it easy for studios to open their doors to a graduate, and easy for a graduate to gain enough industry experience to get them that job.

A win:win situation offering a mix of participation and mentoring for a fixed term at a reduced but sufficient wage.

Join the conversation.  Take responsibility to write a ‘job description’ that would work for your industry, your studio, your education system.
We want to investigate options with educators, studio owners, designers AGDA, DIA and above all graduates and interns. We want to discuss what works and what doesn’t. We want to explore all that is possible.

Unseminars

UNseminars are where views of the audience are as important as the speakers) to explore the possibilities. We’ll have studios that do it well, and studio’s that tried but failed. We’ll have educators, AGDA and we’ll have graduates and interns. And we’ll have speakers that know stuff.

Speakers:

Carol Mackay: Co-founder Design Business Council and Design Business School

As a student, Carol remembers the angst of trying to find valuable work experience. That’s why as a design studio owner, she employed, mentored and interned graduates, soon to be graduates and senior school students. She co-wrote and produced the Design Work Experience Kit to make work experience a more valuable and realistic experience for both school students and their teachers. Carol is on a mission to help the design community design an internship program that works for both students and studios.

Andy Wright: Creator, Never Not Creative and Managing Director, Streamtime.

Andy has (literally) worn many hats during his career. As well as founding and co-founding studios, he has been on the management team of R/GA, Interbrand and Landor. Andy will be talking about a new type of internship program he designed when he founded For the People. The For The People incubator included eight interns, working for 12 weeks in a structured process, interacting directly with the founders of the business.

Please be part of our discussion:

When: February 27, from 6pm for a 6:30 start.
Where: Provincial Hotel, 299 Brunswick St Fitzroy. Melbourne, Victoria
Cost: Students $11 inc. GST, book here. Everyone else $33 inc. GST book here.

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2018 BUSINESS OF DESIGN UNSEMINAR #1

CX, UX, WTFX Where has design gone?

Carol Mackay and Greg Branson through the DBC have finished a research project on Design Maturity in Australian businesses. It looks at the design industry from a client perspective: how the industry presents to clients and how they perceive design.

We found 18 design categories that have ’sprouted’ from graphic design. A majority of the businesses labelled CX, UX, Digital, Strategic design, Service design, Digital design, Brand design etc all have founders and/or creative staff from a graphic design background.

So the question is: have we diluted our design value message by defining our businesses across a myriad of categories?

More information …

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2018 BUSINESS OF DESIGN UNSEMINAR #2

Designing your mental health

Some days work is hard and home is great. Then it flops. And then it flops again and sometimes it all goes to hell in a hand basket.

Arguably the creative industry is more prone to mental health issues because we live on an emotional edge. We design with empathy and when we don’t get the corresponding empathy we hurt.

More information…

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