We offer strategic, practical advice about the business of design
We mentor and coach; we research and write and we actively support the Australian design community.
We help designers manage their business better
We mentor and coach creatives
We work with founders to help them build a creative business they enjoy. We can because we've been there – we ran a design studio for over 30 years. Now we use that knowledge and current research to help others manage their business better.
Practical solutions for design business problems …
Future planning
Building a sustainable creative practice balanced for your lifestyle
The creativity industry isn’t known for it’s longevity of career, that’s why forward-planning is so valuable.
Positioning
Stop relying on referrals. Instead attract the work and clients you want
You won’t compete with others if you identify your superpower — what makes you distinctive – and your niche.
New business
The work to suit your passion with the client(s) you want
The key to new business is to understand what you have to offer (your onlyness) and the client sector you can deliver the most value.
Infrastructure
Policies and procedures perfect for a creative business
Documentation can help manage expectations and identify trends – the framework to underpin your business.
Productivity
It’s not about working harder, it’s about working smarter.
Productivity is not about counting hours, it’s understanding how you can get the best from yourself and your team.
Benchmarking
Not sure how the numbers add up? We’ve got the data
Understanding how your business compares to others in the Australian creative industry landscape is gold.
One problem, two perspectives
We know what it’s like to be stuck on the new business rat race.
We’ve run a design studio and we know business development and new business development can suck the life out of the sturdiest of creatives. That’s where the support of two mentors makes it easier.
Greg has spent his career in new business for creative businesses. He brings strategic thinking: design maturity frameworks, competitive positioning, and systematic approaches to client development. He helps you move clients up the design ladder to higher-value work.
Carol focuses on the relationship side: how to deepen existing client trust and build credibility with new prospects. She helps you have confident conversations about strategic value.
Together, we’re trusted creative industry advisors who help you develop intentional growth strategies for both existing and new clients.
