Why do a Design Business Model Canvas workshop?
- Because other designers are selling workshops to clients and you have FOMO
- Because you want to learn a new research tool to help start projects
- Because you want to test a business case/new idea/venture/client segment.
This workshop teaches a skill that all design studio’s can use, either to examine their own business or to help clients examine theirs.
It is a workshop for studios wanting to explore ideas.
Perhaps you want to change the way you do business? Or who you do business with? Or what you sell?
Perhaps you want to learn a research tool to help you debrief clients (and get paid for it).
Or perhaps your client wants to change the way they do business? Or what they sell?
We’ve created a workshop for startups, sole operators or established studios who want to test an idea – their idea or their clients. Test whether a change will work. Test whether a product will fly. This workshop goes back to the basics to test whether an idea or a business model stands up to scrutiny.
It’s a practical workshop tailored to your studio and your team. Greg uses a Design Business Model Canvas (a skill once learnt you can on sell to clients) to help you dissect what you have, and what you need, to reposition your business. He will help to examine your clients and critically define their value (both financial and design). You will examine how you communicate, how you market, who you compete with, and the resources and partners you need to do it. You are then shown how to calculate the cost and the type of revenue streams possible.
Communicate your design value proposition
The result is a practical plan on how to communicate your design value proposition to new and existing clients.
Building a business model is a four hour, inhouse, face-to-face workshop followed by four skype mentoring sessions to keep you focussed and help implement your plan.
Depending on what you need, this workshop program may include:
- background material supplied pre-workshop for you to read/watch
- tailored presentations / activities to help you analyse your existing business model
- take-away practical steps to help develop a new business model for your studio, and
- four weeks ongoing mentoring to help put your new model into action.
Examples of the workshop in use
We’ve used the workshop to:
- test the viability of new products, goods and services
- identify the minimal viable product for a new product
- explore the possibilities of sponsorship/partnerships for a new endeavour
- analyse the profitability of a new service within an existing business model
- assess the sustainability of a business model