CX, UX, WTFX UNworkshop

CX UX WTFX UNworkshopThis UNworkshop is a bootcamp for designers wanting to build WTFXers’ skills into their design process.

Using a real design problem we’ll show you how to sell:

  • Research
  • The Business Model Canvas
  • Jobs-to-be done analysis
  • The Value Proposition Canvas
  • Empathy mapping
  • Customer journey mapping

Along the way you will learn how these tools are integrated into your design process.

You will collaborate with nine other designers to solve a big hairy design problem.

We will supply a scenario and a research methodology before the UNworkshop.

On the day, you will arrive at the clients’ business for a visual inspection and then move to the board room. Over the next four hours you will learn how CX, UX, WTFX tools can be used to prepare an extensive design brief.

You will be shown how to sell these to a client and how to cost them.

Who should attend

The workshop is suitable for any creative studio owner, manager or client service executive that wants to introduce new tools for selling value.

The facts

Where: Adderley studio boardroom
When: Wednesday 21 November 2018
Pre-workshop: Online and reading material approx 2 hours
Workshop: 4.5 hours
Who should attend: Design studio owners or managers
Presenter: Greg Branson
How much: $400 + gst
More info: Email Greg or phone 0412 762 045

Workshop description

By the end of the program you will:

  • understand new tools for selling design value
  • create demand from existing and new clients
  • learn how to lower the risk of moving into new markets and industries
  • learn how to create defensible, uncontested market space
  • develop a design value pitch
  • immediately apply your learning to your existing clients and new business prospects.

The workshop will give you the chance to work with Greg Branson and Carol Mackay and take advantage of their 30 years of experience in managing Australian design studios.

Pre UNworkshop work

  • Reading supplied material on research
  • Researching the problem


  • Research methods to sell to clients
  • Where are you value adding for your clients?
  • The Business Model Canvas as a tool to understand your client.
  • Analysing the real job the clients needs (rather than wants) done
  • Defining your clients’ value proposition
  • Empathy mapping. What it is and how to use it with a client.
  • Checking all your suppositions with a customer journey map.

What they said about the DBC workshops.

Greg has a terrific understanding of running a design business and has developed a process which allows an agency to target and evolve it’s business to better meet client needs.

Mark McNamara – Echo design

This thinking is innovative and creative. We especially value Greg’s understanding of the design industry in Australia. His commitment to helping our studio (and the design industry overall) improve and be more profitable is very genuine and obvious. We were especially impressed with his skill in bringing competing studios together, keeping confidential info just that while still giving sound tailored advice to each studio and also engendering a feeling of camaraderie.

Maryann Howley – Tangelo


The investment: $400 + gst.

Cancellation policy: once booking has been made there will be no refund.

Register your interest here.

You will be contacted with registration and payment details.

 Other workshops:

From vision to new business strategy: perfect for studios needing help to clarify their purpose and communicate it with clarity. More info…

Building a business model for your studio: a workshop for studios wanting to change. More info…

Designing demand: for studios with an existing client base that wants to grow their existing and develop new markets. More info…

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