From vision to a new business strategy


This workshop helps studios clarify their purpose and communicate it with clarity.

Most studios start with a purpose but against a punishing day-to-day routine, the spark of motivation can start to dim. Add to that our ideas, needs and wants evolve over time. This is a chance to revisit your original vision, mission, value and purpose. Are they still relevant? Do they reflect your current thinking? Are they inspirational? Do they motivate your team?

Having clarity about who you are and why you exist helps define the type of clients you want to attract, and the type of work you want to do. It also defines what makes your studio different to another. That ‘onlyness’ that only your studio has.

From vision to new business strategy is a four hour practical workshop that starts by redefining your vision and ends with a focussed, new business strategy based on your competitive advantage. It is tailored to your needs, run in your studio, with your team.

The workshop is part of an eight week program that includes:

  • background material supplied pre-workshop for you to read/watch
  • tailored presentations / activities to help you analyse your competitive advantage
  • take-away practical tools to help develop a competitive pitch, and
  • four weeks of ongoing skype mentoring to implement your learnings.

Who should attend

The workshop is suitable for any creative studio owner wanting to re-visit the foundation of their business. It works perfectly to unite a studio and build a sustainable future based on a focused vision.  It is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.


The facts

Where: In your studio
When: At a time to suit you
Pre-workshop: Online E-course and reading material
Workshop: 4 hours inhouse
Post-workshop: Four weeks post workshop coaching
Who can attend: You or your whole team
Presenter: Greg Branson
How much: $1,700 + gst
More info: Email Greg or phone 0412 762 045

Workshop description

By the end of the program you will:

  • have written your vision, mission, values and purpose
  • segment your clients
  • identify qualified leads
  • identify low and high design value clients
  • have a plan to move clients from low value design to high value design
  • create new services for your clients
  • immediately apply your learning to your existing clients and new business prospects.

The workshop will give you and your team the chance to work with Greg Branson and take advantage of his 30 years of experience in managing Australian design studios.

The workshop content is tailored to your needs. It can include:

  • the role of Vision, Mission, Values, Purpose statements
  • examples of Vision, Mission, Values, Purpose statements from a design studio.
  • exercise: your Vision, Mission, Values, Purpose statements
  • how to find new clients
  • the qualified leads tool.
  • exercise: applying the qualified leads tool to your clients


  • win new clients strategy
  • exercise: developing your design strategy
  • exercise: setting tactics
  • exercise: setting KPIs


Post workshop

  • refine your strategy
  • develop your plan
  • get out of the building and put it into action
  • analyse results

Mentoring sessions

Weekly skype sessions following the workshop:

  • keep you energised and help you implement the learnings
  • clarify any questions about the tools and methods
  • review your use of the tools to ensure that your strategy is successful.

This workshop is tried and tested but don’t just take our word for it. Here’s what others have said about the DBC workshops.

This thinking is innovative and creative. We especially value Greg’s understanding of the design industry in Australia. His commitment to helping our studio (and the design industry overall) improve and be more profitable is very genuine and obvious.
Maryann Howley – Tangelo

Greg has a terrific understanding of running a design business and has developed a process which allows an agency to target and evolve it’s business to better meet client needs.
Mark McNamara – Echo design

I found the ‘strengths and weaknesses’ sheet especially helpful to highlight problem areas as an Account Manager. Now that I’ve identified the problems, I can start working on them!
Julie Schroder – Sage Creative

Greg’s workshop offered insights into my business that led to greater strategic focus and a better understanding of client needs.
Andy Homan – Process Creative

The investment: $1,700 + gst to be conducted in your studio with as many staff as you want to have involved.

Cancellation policy: once travel bookings have been made there will be no refund.

Register here: Once a registration is made you will be contacted to arrange a mutually agreeable date.

 Other workshops:

Building a business model for your studio: a workshop for studios wanting to change. More info…

Designing demand: for studios with an existing client base that wants to grow their existing and develop new markets. More info…

Selling design value to clients: how to stop selling hours and start selling design value. It’s perfect for mature studios wanting to upskill in human centred design. More info…

Not ready to sign up for a workshop just yet? We understand, we’ll wait until you’re ready, but please, don’t lose touch. Subscribe to our weekly newsletter to keep up to date with the latest news about the business of design.

Thank you! Your subscription has been confirmed. You'll hear from us soon.