This is a workshop for studios that want to stop selling hours and learn how to sell value.
At it’s most basic, most designers want clients to buy from them rather than someone else. That will only happen by understanding why a client buys design. Not understanding what makes clients respond is like exploring a new city without a map: results will be haphazard, confusing, and inefficient.
That’s where empathy mapping comes in – it’s a roadmap to client wants and needs.
Selling design value to clients is a four hour, inhouse, face-to-face workshop that explains empathy mapping and how it can be used to write design value propositions specific to your clients. Using tried and tested methods honed running workshop and mentoring, Greg will show you how a targetted DVP can be used to sell design value. The workshop is followed by four weekly skype mentoring sessions .
This workshop is part of an eight week program that includes:
- background material supplied pre-workshop for you to read/watch
- tailored presentations / activities to help you analyse your existing existing clients to understand how to sell value
- take-away practical tools to help develop empathy maps for clients and define your design value proposition, and
- four weeks of ongoing mentoring to help put your new model into action.
Who should attend
The workshop is suitable for any creative studio owner, manager or account executive that wants to move their studio away from selling hours to selling value.
It is run in your studio to allow for individual assistance. You can choose how many people attend the workshop.