The Business of Design

A publication for all design businesses.

The Business of Design is the essential reference for all Australian design businesses. It contains all the information needed to start, manage and grow a design studio.

It's a practical tool written from a completely local perspective. It's about the Australian design industry, written for Australian creatives, by two Australian design practitioners. The content is relevant to micro-, mid- or a large studios. They all face similar challenges.

Here's a snapshot of what you'll find:

1. the Australian design scene - a snapshot of our industry updated annually
2. how to plan a design business - what to do now, and the next steps to take
3. costing, budgeting and (best of all) how to explain design value to clients
4. how to grow a studio, where to get new business
5. financial management, from managing debts to financing your business
6. the design business model canvas and what makes it invaluable.

At $50 plus GST this 192 page book is an essential reference for your business.