The Business of Design is the essential reference for all Australian design businesses. It contains all the information needed to start, manage and grow a design studio.
It's a practical tool written from a completely local perspective. It's about the Australian design industry, written for Australian creatives, by two Australian design practitioners. The content is relevant to micro-, mid- or a large studios. They all face similar challenges.
Here's a snapshot of what you'll find:
the Australian design scene - a snapshot of our industry
how to plan a design business - what to do now, and the next steps to take
costing, budgeting and (best of all) how to explain design value to clients
how to grow a studio, where to get new business
financial management, from managing debts to financing your business
the design business model canvas and what makes it invaluable.
At $30 plus GST this 192 page book is an essential reference for your business.