How (and why) designers should use LinkedIn
A step-by-step guide to targeting the clients and projects perfect for your skillset and studio.
Research shows clients like to work with designers they like and trust but how can you build trust in a digital world? LinkedIn. It's perfect place to build relationships through storytelling – visuals and words — that's what we know and do well.
Take control of your business
This ebook is specifically written for designers wanting to get more of the right type of work.
Referrals are great to start and build a business, but following referrals may not build the business you want. Better to take control and strategically target the clients and work you want.
Research shows LinkedIn is the social media platform of choice for professionals. It’s where you can build a relationship by starting a conversation with targeted clients
This ebook shares what we know about using LinkedIn for targeted client development. We’ve used these tactics with many designers, and always got results. We’re sharing our knowledge, not generic marketing advice.
What's included?
LinkedIn for Designers includes topics like:
✅ the challenges of relying on referrals for new business
✅ why building a professional LinkedIn profile works
✅ how to identify and target the ‘right’ clients for you
✅ how to start conversations without being pushy
✅ using LinkedIn when you don’t like writing
✅ sample new business strategies and tactics
✅ sample ‘real’ case studies we know work
✅ step-by-step guide to building your profile
✅ definitions and handy checklists.
It's about being strategic about where you spend your time
There is often confusion around how best to use LinkedIn. We get that, there is no ‘right’ way. What we know is like all social media it can be a massive time-wasting vortex. We understand that. It can feel overwhelming.
That’s why we’ve described different ways to use LinkedIn. You can use it a little bit, a bit more or a lot. You can use it by writing, or by illustrating. And you can use it daily or weekly. Regardless, the important point is to use it intentionall. Start by expand your network within companies you already work with and go from there.
This ebook is about understanding how LinkedIn can help you build relationships with both new prospects and extended networks, and how to do it authentically.
This ebook is practical, relevant and current
We are sharing the new business strategy we use with creative business owners who need more of the 'right' work.
Practical
This is not marketing-speak, complex strategies or jargon. It’s real examples, case studies and a step-by-step explanation about using LinkedIn to find prospective clients. It’s not complicated but it is detailed.
Relevant
We know designers hate cold calling and designers don’t like it either. Clients want to work with designers they know and trust. LinkedIn is the perfect place to build a relationship and start a conversation.
Current
LinkedIn for designers written for Australian designers by Australian designers. It references current LinkedIn features and Australian business culture. It is practical relationship-building information we use.
Who is this ebook for?
Bookkeeping for Designers is perfect for:
✅ anyone curious about how we use LinkedIn
✅ graduates wanting to build their own client base
✅ start-ups wanting to move beyond referrals
✅ solo operators tired of waiting for work to come to them
✅ designers wanting to target specific industries or project types
✅ creative business planning strategic growth
✅ designers wanting more control over their client relationships
✅ business owners building long-term new business strategies
✅ anyone who wants a practical LinkedIn reference tool