Write a strategy to get better clients
We'll show you how to get the clients and projects to suit your skills and passions.
Referrals can be great but for long term success you need a new business strategy.
We'll help you identify and define your pillars of excellence and write a strategy to get better clients and higher fee work.
“I worked with Carol and Greg to identify areas for improvement, develop a budget to define pricing structure then write a capability document to use when talking new business with both prospective and current clients…
…The process gave me confidence in what I was doing, helped me define a direction for the studio, improved efficiency in operations and put in the ground work to ensure the business is on a solid footing for the future. Thanks to you both!.”
Dean Gordon, Creative Director Studio Baton.
Too busy to 'do' new business
Take control of getting new clients
Getting new business by referral is not ‘wrong’.
When a client refers you they’re often relaying the type of work you like to do, the services you offer and your skillset.
The second — and possibly more important issue — is they also share your rates. That leaves little movement for rate increases.
This short course is about you taking responsibility for new business growth.
Interested? Use the button to contact Greg to learn more about the course and book a place.
“…I also came away with tools to enable me to have value conversations with clients, including ways to build confidence, and how to develop clear positioning for my own unique offering.”
Lisa Burns, Founder, Creative Director Intent Creative
“I now understand the workplace better especially how to deal with clients. Also now getting in-depth insight on how the business works.”
Anonymous, Studio owner Brisbane
Identifying the 'best' new business
Plan to get a balance of different types of work
Achieving success and sustainability in an agency hinges on striking a delicate balance in clients and projects. This equilibrium comprises:
- Regular transactional work: Providing a steady stream of income to cover operational expenses.
- Organic referrals and repeat business: Cultivating relationships with existing clients and leveraging word-of-mouth referrals.
- Targeted client acquisition: Proactively pursuing specific clients and projects that align with your expertise and goals.
While each aspect contributes to the agency’s longevity, attracting premium, high-paying clients should be a priority.
A well-crafted business strategy zeroes in on identifying lucrative opportunities based on your unique knowledge, skills, and passions, and offers actionable steps to secure them.
Interested? Use the button to contact Greg to learn more about the course and book a place.
A shortcourse focussed on your skillset and your studio
It’s unique: We’ve all been involved in great workshops only to return to the studio and resume ‘business as usual’. This is different, the learnings stick because we’ve three sessions to discuss what’s working and what’s not.
It’s practical: You learn at your own pace but you are not alone. We introduce tools and activities, with explanations of how they’ll work specifically in your business. We introduce processes and procedures you can implement immediately. In between sessions we’re there to help if you get stuck.
It’s proven: Our knowledge is based on industry insights honed from a decade of workshops and mentoring Greg and Carol have done with Australian agencies. We know the result will be a better performing, more profitable business.
Contact Greg to learn more about how to write a new business strategy short course.
“Biggest take home for me was around design worth, strategies for pricing and learning how to make a change. I’m a big sufferer of imposter syndrome so felt more reassured and capable in my expertise from this program…
… Working solo means you can sometimes doubt yourself and neglect business development because you’re in the thick of churning through the actual practical work.”
Belinda Winks, Founder Ripe Designs
Cost
It won’t take long: three x one hour sessions
This three-session short course will help you develop and implement a new business strategy specific to your design agency, your interests, skillsets and clients.
The mentoring component is delivered in three x one hour sessions online or face-to-face. We can meet every fortnight for six weeks or every month, you set the timeline. In between sessions you’ll be implementing the learnings in your estimates and submissions.
How it works:
- We talk: to make sure this is the right course for your needs.
- Homework: you supply info so we hit the ground running; and there will be work between sessions.
- Schedule: three x one hour sessions at a time to fit your schedule
- 1st session, together we unpack your current client list, your skill set and your rates
- 2nd session, we talk the 80:20 rule, pillars of expertise, value chain and your design value proposition
- 3rd session, we work together to write your strategy.
- Email: you’ve three months access to check in and help keep you on track.
- Action plan: by the end of the program you’ll have a new business strategy and tactics.
Core requisites: You must be a design business owner.
Cost: $2,000 plus GST payable fully in advance.
Contact Greg to start the discussion
