How (and why you should) write a pricing policy
How to cost and price is fundamental to the sustainability and success of any design agency — we'll show you how to do it.
Apart from getting the design right, honing your costing and pricing is probably the most important part of running a design agency. It’s more than just basing your pricing on what others charge. It’s about strategically understanding what you need to be a profitable business.
We'll help write a costing and pricing policy specific to your design agency then work with you to deliver profits you can depend upon.
“A huge thanks to Greg and Carol for the wonderful business insights shared in the pricing masterclass. As a creative first and a business mind second, I am so grateful for how you simplify business concepts into manageable steps and processes to grow our studio with purpose and intent…
…You have an incredible knack for wording things in a way that speaks directly to our industry and the pain points we may encounter along the way.”
Georgie Kropman, Chief Creative Officer Bright Yellow.
Costing and pricing for profits
Don’t just base your prices on what everyone else charges
Many pricing policies are based on knowledge honed from working for others. It means the pricing policy may be based on different overheads, different service offerings and different clients. And it may not have even delivered profits. That’s not OK, that’s madness.
We’ve called this shortcourse ‘How to write a pricing policy’ but in reality, you can’t develop a pricing policy without also developing a costing policy. They go hand-in-hand. Job costing is the task of calculating what a project will cost in hours and resources. Job pricing is the task of costing to include the value-add to the client.
This 3-session shortcourse will help you develop and implement a pricing policy specific to your design agency, your overheads, services and clients.
Interested? Use the button to contact Greg to learn more about the program and book a place.
“Firstly, thank you! That was such a great talk on pricing, budgets and different frameworks of thinking about it all. I got so much out of it!.”
Jack O’Sullivan sidebyside.studio.
Thank you so much for the session! Pricing has always been a bit of a mystery, especially as a sole operator, this was very helpful and inspiring.”
Natalie Ex
How to write a pricing policy
Breaking down a pricing policy
We’ve re-packaged a larger program into a short, sharp deep dive on pricing. In 3 sessions we’ll give you a strategic understanding of pricing.
A good pricing policy has 6 key areas of focus:
- calculating your real hourly rate
- pricing and business models
- analysing your clients and pricing
- pricing and budgets
- pricing and the value stack
- developing your pricing model
Contact Greg to book a time to start writing your pricing policy.
3 sessions based on your studio – it's not a one-size-fits-all
It’s unique: We’ve all been involved in great workshops only to return to the studio and resume ‘business as usual’. This is different, the learnings stick because we’ve 3 sessions to talk about what’s working and what’s not.
It’s practical: You learn at your own pace but you are not alone. We introduce tools and activities, with explanations of how they’ll work specifically in your business. Processes and procedures you can implement immediately. In between sessions we’re there to help if you get stuck.
It’s proven: Our knowledge is based on industry insights honed from a decade of workshops and mentoring Greg and Carol have done with Australian studios. We know the result will be a better performing, more capable business.
Contact Greg to learn more about how to write a Pricing Policy.
“Yesterday’s session was again very informative, the analytical approach to pricing and other business practices helps evolve a more coherent picture of our holistic operation. I have always found discussions with you and Greg to be grounded in a simple, consistent logic that is easy for SMEs to adopt and adapt.
… Your genuine love for design and the industry as a whole is more than apparent, I look forward to continuing our relationship.”
Adam O’Neill,General Manager.
You'll have to invest time and money
Allow for 3 x one hour sessions
The mentoring component is delivered in three x one hour sessions online or face-to-face. We can meet every fortnight for six weeks or every month, you set the timeline. In between sessions you’ll be implementing the learnings in your estimates and submissions.
How it works:
- We talk: to make sure this is the right program for your needs.
- Homework: you supply info so we hit the ground running
- Schedule: three x 1 hour sessions at a time to fit your schedule
- 1st session, together we calculate your real hourly rate and talk pricing and business models
- 2nd session, we unpack your existing costings and talk value pricing and value stack
- 3rd session, we talk value stack and wins and losses.
- Email: you’ve access to us between sessions to check in and keep you on track.
- Action plan: by the end of the program you’ll have a policy you understand and can explain to clients.
Core requisites: You must be a design business owner.
Cost: $2,000 plus GST payable fully in advance.
Contact Greg to start the discussion
