How designers can use LinkedIn to find clients
New business is hard. Most designers hate cold calling — picking up the phone to call a client fills them with dread.
Funny thing is clients don’t like it either. Research shows clients like to source creatives they can build a relationship with and trust. Problem is building trust can be hard in an online world.
LinkedIn is the perfect platform to build a relationship, and it's perfect for designers because it's based on story telling: visuals and words. It's what we know and do well.
Target the work and the clients you want
This ebook is specifically tailored to designers wanting to get new business. Research shows that LinkedIn is the social media platform of choice for professionals. It’s where you can identify prospective clients perfect for your studio and new business strategy. LinkedIn is also one way to build a relationship online by starting conversations with targeted clients.
The problem with referrals
Relying on referrals can be a great way to start a business, but it leaves you with little control. You don’t choose your clients—they choose you. Plus, they often dictate the work and budget based on the referral.
A better approach is to take control by targeting clients and projects that align with your skills and interests. That’s where LinkedIn can help.
A step by step guide
The book has a step by step guide for building a LinkedIn profile and using it to target the type of work and clients best suited to your skills and studio. We explain how you can start using LinkedIn doing just the minimum (good), a little more (better) or you using it proactively as an integral part of your new business strategy (best).
Showing not telling
Our proven LinkedIn strategy helps creatives win new business by identifying prospects and tailoring a bespoke approach. Worried about writing? This ebook features case studies of designers who gained clients without long articles—showing what works and why.
Build a new business strategy
Successful, sustainable businesses need a robust but flexible new business strategy. LinkedIn fits that bill perfectly.
LinkedIn for designers is a 52 page ebook jammed with information like:
- why designers should ‘do’ new business development
- why use LI to get new business
- what constitutes a good profile
- practical tips on how to use LI as a new business tool
- how to use LI if you don’t like writing
- a sample LI new business strategy
- case studies of Australian designers using LI.