THE BUSINESS OF DESIGN

All the information you need to start, manage and grow a design business in one book. Written from a local perspective, by Australian design practitioners for the Australian design market.
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THE DESIGN CHAIRMAN

Greg Branson is a knowledge-bank on the business of design. His monthly ‘board’ meetings help studios implement change, plan for growth or introduce processes to manage the business better.
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INHOUSE WORKSHOPS

Tailored workshops for design studio owners and/or their design/management team to help build design management skills, improve studio performance and generate new business.
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E-COURSES

Online courses that offer short, detailed and specific training relevant to Australian studios in areas that improve design studio management. Practical exercises that you can do in your time, at your pace.
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Selling design value to clients

SELLING DESIGN VALUE
Selling design by hours is not a sustainable business model. This workshop shows how to stop selling hours and start selling design value.
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Designing demand workshop

DESIGNING DEMAND
Have you an existing client base and clarity about your offer and purpose but you just need more work? This workshop is perfect for you.
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DESIGN BUSINESS MODEL
If you want to change your business model, grow, move into a new industry or attract better staff, this is the perfect workshop for you.
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From vision to new business strategy

VISION TO NEW BUSINESS STRATEGY
This workshop helps studios clarify their purpose. It unites the studio and builds a solid foundation for future marketing.
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Commitment issues?

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LEARN ONLINE WITH THE DBC

Design value proposition

DESIGN VALUE PROPOSITION
The Design value proposition E-course is your pitch for new business – it’s tailored to your skills and experience and your clients’ needs. It identifies your competitive advantage.
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One page business plan

ONE PAGE BUSINESS PLAN
The One page business plan E-course shows you how to quickly develop a business plan that fits on two sides of an A4 sheet. It’s easily updated as your situation changes.
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JOB PRICING FOR PROFIT

JOB PRICING FOR PROFIT
The Job Pricing for profit E-course shows how to develop accurate job costing from the true running cost of  your studio and how to increase profits by selling design value.
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Selling more design for print

SELLING DESIGN FOR PRINT
Selling design for print, a 12 week program for studio owners, design managers and account service. DBC research is used to develop campaign pitches to clients.
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