Value-add clients
Business strategists suggest we ignore competitors and only worry about what we can control. I would argue the opposite – the more we know, the better.
All designers are design leaders by default. Bad news: not everyone is intuitively a design leader. Good news: the skills can be learnt
Designers make decisions every day. The more knowledge, the more confident you can be in those decisions. Use these reports to help build confidence.
Giving honest feedback to creatives is challenging. Design thrives on the unpredictable but small business owners need to reduce risk and deliver predictable results. There lies the conundrum.
Value-add pricing is a hot topic but it comes with problems. It’s not the right business model for every client. The skill is identifying the right clients.