Value pricing will only work with some clients. As an industry we have spent far to long selling our services by the hour. We need to accept that our legacy clients …
Jobs to be done is a process designers can use to understand why customers/clients choose to purchase a product/service. Understanding leads to knowledge.
What exactly is a for-purpose studio? And working with for-purpose businesses the only way to build a for-purpose studio?
If that’s the case, I’ve think we have a problem.