Design index

Studios relying on referrals to grow can slowly lose control of their business. Much better to have a strategic plan for growth, targeted industry sectors and a new business process.

Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..

A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.

Design has become more complex as designers have to swap back and forth between traditional visual design and digital

Scaling a design business is not easy. The battle is to get new business then add designers…

Imposter syndrome is common in the creative industry. It is often linked to perfectionism, and that’s perceived as a female trait. So, do onl female creatives who get imposter syndrome?

It’s a candidate’s market at the moment. Many studios/agencies are finding it difficult to find mid-senior designers but we know there’s a ready supply of graduates. Is hiring a junior a viable option? Consider this…

R&D is an untapped market for designers yet it’s an area organisations have budget and where design can make a difference.

All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit

All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit

Clear, concise and practical job descriptions for designers takes the ambiguity out of job titles and the skills needed for a promotion.

Creatives are often commissioned to help change behaviour – a difficult task. This research maps how, and why people participate in change.