Business of design
While watching Australia burn, many designers have asked: what can I do? Not everyone can donate cash, time, or have skills to rebuild fences but there is a way designers can help…
Most designers are not in any doubt they add value for clients.
The problem – for both designers and clients – is they can’t quantify that value.
Creative studios must cost on hours and sell on value. Selling a service by hours means the only way to increase profitability is to employ more staff and that’s just not sustainable.