Business of design
Studios relying on referrals to grow can slowly lose control of their business. Much better to have a strategic plan for growth, targeted industry sectors and a new business process.
The theatre business model can be a way to grow or expand a design business
What would happen if you increased your sell rate, just by a little? How much would it take to make noticeable difference to your bottom line? And would clients notice?
I heard about an agency who was underbidding because they demanded their staff work until 8 pm to show their commitment. This is not commitment, it’s slavery
What would happen if you increased your sell rate, just by a little? How much would it take to make noticeable difference to your bottom line? And would clients notice?
When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.
When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.
We’re seeing a lot of movement in our creative industry. Factors are varied but many designers are questioning: is this as good as it gets?
There are four powers of design that make it effective, design for competitive advantage, design in business, design for new business and design for social impact.
Soft skills make humans indispensable – especially in the creative industry where the ability to communicate with clarity is vital. Infact they’re the skills that differentiate a great leader from an OK one. Question is, are they learned skills or personality traits?
Positioning a creative business to attract (the right) new business is our most-requested activity. It’s an area we enjoy because it’s not complicated, but to be successful you must be forensic with the detail. That’s what makes it interesting…
Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?