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  • what we do
    • we mentor
    • we research
    • we write
      • An ebook about the business of design
      • Finance in a design studio
      • Bookkeeping for designers
      • LinkedIn for designers
      • What’s a fair wage
      • What’s the risk
    • we advocate
    • we run workshops
      • How to find higher-fee design work
      • How to manage and lead a creative business
      • How to explain the measurable impact of design
      • How to build a great creative business: good for people and profits
    • we share free resources
  • Design Business Review
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Design Business Council > design business coach
Increasing pricing
NOW is the time to increase prices
20
Nov

Many designers I have spoken to in recent months have suggested they should cut prices to retain clients. I think it’s the opposite. We should look to increase prices.

Posted in: design business coach ,
Tags: Business of design , design business coach , design business mentor ,
what motivates clients
What motivates clients
02
May

What motivates clients? Understanding what motivates clients by using an empathy map to uncover what they feel, say, do and see.

Posted in: Design business coaching , Design pricing , Human centred design ,
Tags: design business coach , design business mentor , Empathy mapping ,
Why not onboard existing employees?
09
Feb

Managing a creative business is about constant change of direction, overcoming obstacles and reinvention. The skills is keeping clients and employees onside.

Posted in: Business of design , creative business coach , design business coach , female business coach , small business mentoring ,
Tags: Business of design , capability building , design business , design business coach , design business mentor , design career , design clients , design coaching , Design management , Design strategies , Design strategy , design studio management , designers mental health , graphic design clients , new employees , onboarding employees , Professional development , Studio management ,
Onlyness equals client loyalty
Onlyness = client loyalty
09
Jun

Why are some clients loyal while others just flit from design agency to design agency on a whim? Onlyness equals client loyalty when you explain the personal attributes…

Posted in: Business advice for designers , Business coach for designers , design business coach , Onlyness ,
Tags: Business of design , design business coach , design business mentor ,
How to find clients who are innovators
01
Jun

From recent discussions with designers and their clients it’s obvious the majority of businesses are looking at where they are, where they were and where they want to go.

Posted in: design business coach , Design business strategy ,
Tags: design business coach , design business mentor , Design strategy , managing clients , new business development ,
Designers, clients and social media
26
May

When expectations are managed, designers can add value managing a client’s social media presence – but it’s not to be under-estimated or under-serviced. Much reputational harm can come from inactivity or the wrong activity.

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business strategy , Design index , design value , mentoring for freelancers ,
Tags: Business of design , capability building , Client relationships , customer experience , design business , design business coach , design coach , design mentor , Design strategies , Design strategy , design studio management , managing clients , new business development ,
It’s not a client’s job…
19
May

We all know it’s easier to get more work from existing clients than find new clients. Here are three great examples of creatives doing just that…

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business strategy , Design index , design value , mentoring for freelancers ,
Tags: Business of design , capability building , Client relationships , customer experience , design , design business , design business coach , design coach , design innovation , Design management , design mentor , Design strategies , Design strategy , design studio management , designers , designers mental health , new business development ,
It’s a brave new virtual world. Or is it?
11
May

Australia is just coming out of lockdown with all the pundits predicting we will never go back to the old way of analogue communication. The virtual decade is upon us!

Or is it?

Posted in: design business coach , Design business mentor ,
Tags: design business coach , design business mentor , Design strategy ,
Listen, pivot, learn reassess
04
May

It seems everywhere we read, watch or listen there’s advice to adapt to the new normal. Problem is there’s very little consensus about what this new normal will be. Economists see a recession, business gurus see opportunities. Here’s what I think…

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design index ,
Tags: Business of design , design business coach , design business mentor , design centric , Design management , Design strategy ,
Stuck
New opportunities arise from weaknesses
21
Apr

In ’normal’ hard times, the traditional process is to reduce fixed costs; refine and reduce your service offering. But in crisis times like this, you must rethink the business model. Companies that survive and go on to prosper look beyond costs and services to the weaknesses that existed in the business operations.

Posted in: Business of design , creative business coach , Design business coaching , Design index ,
Tags: Business of design , design business coach , design business mentor , design centric , Design management , Design strategy ,
Design Business Model canvas
Designing your way through a crisis
15
Apr

We had the good fortune to have worked through the 1987 market crash, the dot.com boom and crash and the global financial crisis. I say good fortune because it taught us how to pivot.

This COVID19 crash is going to be far worse.

Posted in: Business of design , creative business coach , Design business coaching , Design index ,
Tags: Business of design , design business coach , design business mentor , design centric , Design management , Design strategy ,
What's next for design businesses
Caring, analysing and preparing – a Covid 19 antidote
06
Apr

This has been a tumultuous few weeks and we are looking at another 4-5 months of it. We have spoken to more than 100 designers over the last few weeks and we are starting to get a picture of how the industry is faring.

Posted in: Business of design , creative business coach , Design business coaching , Design index ,
Tags: Business of design , design business coach , design business mentor , design centric , Design management , Design strategy ,
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