The uncomfortable truth: while you’re perfecting your portfolio, other designers are building relationships through content. Every week you stay quiet is another week potential clients discover someone else.
There’s not long to go … your choice, you can slide into the end of the year or you can pull up your big girl pants and sprint to the finishing line.
The industry we have is the one we’ve collectively built. But here’s the thing: when it comes to knowledge sharing in Australian design, we’re walking past a lot of low standards.
The work you do now is likely different from what you did a few years ago and that’s a problem because your past clients might not know. You need to reconnect …
Here’s how to run design experiments to help clients understand design does make a difference. The key is to start with a strong hypothesis and go from there…
New business isn’t a skillset common to the creative industry so talent comes from outside, but there’s mismatch between traditional sales approaches and design.
We combine travel with work and this year we’re heading to Europe. We work while holidaying, meeting with like-minded designers to investigate what’s happening in design businesses in other parts of the world.
Good designers don’t just create great work. They create the conditions where the work gets approved and implemented. They influence client behaviour ethically.
The difference between clients who haggle and those who invest in strategic design? Their position on the design ladder. Here’s how to move them from “make it pretty” to “help us innovate”
When clients resist your design, it’s rarely about the design itself. Understanding the “why” can help transform how you present creative and guide clients through change.
Clients think agency websites lack clarity because they all look the same. They want to understand what we do better than another – that’s clarity in positioning. We’ve found 3 good examples …
The biggest challenge facing Australian designers isn’t competition—it’s commoditisation. Here’s how to position yourself as a strategic partner rather than a creative supplier.