Innovation whooshes past designers steadfastly committed to producing innovation solutions that keep their clients products and services up-to-date. But while we keep them relevant, who keeps us relevant?

To grow a design practice, it’s obvious that you need a constant supply of work either from existing clients or new clients. We know that 80% of your growth will come from existing clients. And we know that many agencies have clients scattered across a range of industry sectors

Our industry is rife with prejudices. We are a long way from gender equity when it comes to ownership of large agencies, in spite of equity at graduation. We slavishly follow the bright and shiny new designers and we are ageist.