Design value chain
Studios relying on referrals to grow can slowly lose control of their business. Much better to have a strategic plan for growth, targeted industry sectors and a new business process.
In design research you are trying to understand the customers beliefs, experiences, attitudes, behaviour and interactions.
We aim to get recognised and paid for the value we create, not the hours we spend on the project. We want to shift from a cost focus to a value focus.
That’s what design-led businesses do. They see design has a part to play in every part of their business and the actively apply it.
The move to digital files has changed the apparent value of our intellectual property. We need to reclaim it as a revenue stream.
Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.
Is your business fit for purpose? A fit for purpose business is in the right market at the right time. It has the right pricing structure, the right people in place and systems to make sure your business delivers today and in the future.
Design strategy has become a common service offered, or term used, by many designers. Just Google it and you will get about 1,150,000,000 results. When you dig into this you find many interpretations of design strategy.
One focus of our creative business coaching is proving design value to clients. We actively research how designers can persuade clients design is valuable.
There has been much recent social media comment about the branding of the Australian Centre for the Moving Image (ACMI).
The new brand was developed by a UK firm after a tender process.