Design value chain
Clients don’t understand design value because it is design language, not business language
HCD has served us well but with the recent pandemic there is a shift to humanity centred design
The move to digital files has changed the apparent value of our intellectual property. We need to reclaim it as a revenue stream.
Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.
Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…
Is your business fit for purpose? A fit for purpose business is in the right market at the right time. It has the right pricing structure, the right people in place and systems to make sure your business delivers today and in the future.
Design strategy has become a common service offered, or term used, by many designers. Just Google it and you will get about 1,150,000,000 results. When you dig into this you find many interpretations of design strategy.
One focus of our creative business coaching is proving design value to clients. We actively research how designers can persuade clients design is valuable.
There has been much recent social media comment about the branding of the Australian Centre for the Moving Image (ACMI).
The new brand was developed by a UK firm after a tender process.
Will Zoom meetings become the post-pandemic new normal? It may be too soon to say. What we do know is there’s a high degree of uncertainty in the design industry.
There are many ways to develop strategies to play to win new business; some are good and some are really good. These are well defined strategy models that are used by businesses large and small.
Contrasting and comparing coworking spaces to commercial leasing options is a commonly discussed topic in design circles – mainly because rental is a large component of a studio’s overheads.