Each year Australian uni’s, colleges and private providers graduate literally hundreds of designers. They’re skilled at designing within a learning framework but have little exposure to the design industry. Does it matter?

Imagine being a client who has birthed and nurtured an idea only to lose control of how it looks and feels by handing it over to a designer.

You finally get a face-to-face meeting with a client you’ve been stalking. You don’t want to blow it. What should you do; say; pitch?